1.2m visitors to Gromit sculptures contribute £120m to Bristol

Published on: 11th October 2013

Nearly 1.2m people are estimated to have visited the Gromit Unleashed trail and exhibition this year, contributing £120m to the Bristol economy.gromits300

Visitor research by the project organisers reveals that 1.18m people visited the trail and exhibition during the Summer and early Autumn, nearly 900,000 of which visited specifically to see the Gromit sculptures.

The total direct impact of the Gromit Unleashed project is more than £77m, which includes money spent on paid accommodation as well as wider spending in the city including travel, gifts and refreshments. The wider knock-on impact of this injection of public spending is believed to have given Bristol £123m boost to its economy.

Just over half of the visitors were from Bristol (56%), with 42% coming from around the UK and the remaining 2% from overseas, in particular North America, Europe and Australia.

16.8% of visitors stayed overnight as part of their Gromit Unleashed trip, with 11.8% staying in paid accommodation for an average of two nights and spending over £200 on their accommodation.

The project also grew confidence in Bristol with 91% of visitors saying they would recommend a visit to the city to friends and family as a direct result and 91% saying the trail meant they had visited parts of the city they had not seen before.

Gromit Unleashed organisers Aardman, Bristol Children’s Hospital charity, Wallace & Gromit’s Grand Appeal and Wild in Art say the figures reveal only part of the impact of the project on the city.

Further details about project 2015 will be revealed in due course and any enquiries should be emailed to

Gromit Unleashed is a public arts trail, exhibition and auction. The auction last week raised £2.35m. The proceeds will go towards the Grand Appeal’s campaign to support the expansion of the Bristol Children’s Hospital. The Grand Appeal has pledged to raise an initial £3.5m for state-of-the-art equipment to enhance the £31m investment by the NHS. Wallace & Gromit’s Grand Appeal has already raised over £22m for Bristol Children’s Hospital.

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