113th North American International Toy Fair reports a 16% increase in international attendance

Published on: 23rd February 2016

Last week the Toy Fair opened its doors to more than 30,600 global play professionals, a 9% increase from 2015.

nytf480The best new toys, games and youth entertainment products made their New York City showing last week at the 113th North American International Toy Fair.

Owned and operated by the Toy Industry Association (TIA), the event boasted an expansive 415,000 net square feet of exhibit space at the Jacob K. Javits Convention Center.

Despite frosty temperatures and snowfall, buyers, exhibitors, entertainment executives, members of the press and trade guests from across the US and 92 countries arrived in Manhattan for the international toy and game event.

More than 1,200 exhibitors, importers, distributors and sales agents showcased their latest product lines and key drivers for 2016 in front of 10,040 mass and specialty retail buyers, a 12% increase from last year. This included delegations from 24 of the nation’s top 25 toy sellers, such as Amazon, Walgreens, Kohl’s, Costco, CVS, Target, Toys R Us, Walmart and more. More than 5,200 unique retail outlets were represented, with increased participation from 61 countries and 2,166 total international attendees.

Steve Pasierb, TIA president and CEO, commented: “From total attendance to the volume of international buyers to news media attention, our exhibitors consistently reported Toy Fair 2016 was a success and one of the very best shows they attend. The innovative and fun products displayed underscore the vitality of the toy industry and over the coming months will bring joy to the lives of millions of children and families. We expect the positivity, momentum and great range of products we saw on Toy Fair’s show floors to build upon the outstanding 6.7% sales growth the industry experienced in 2015.”


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