InspirationWorks has recruited Paul Joyner as its new Technology sales manager.

Paul joins InspirationWorks from Sanyo Electronics, where he spent over 20 years in senior sales management positions. He will oversee the Technology customer base, working closely with the national account managers and marketing team, and also work on new channel development.

Paul will report to UK director and general manager, David Martin, who said: “I’m delighted to have Paul on board. His experience of the technology market will be invaluable in developing the IW technology business of which Kurio is the start. Technology is the fastest growing product sector in the toy market and possibly destined to be the biggest, so we’re investing in infrastructure from the outset to deal with the demand of today’s growing consumer base. We are already well en route with the next generation of Kurio tablets and accessories which will launch in 2013, but there will be other new platforms too which will be showcased in Hong Kong and Olympia in January. Paul will manage the introduction of these products to UK retail.”

IMC starts its pre-Christmas TV advertising campaign this weekend, with adverts featuring a range of the company’s best-selling lines including Funny Monkeys, the Minnie Mouse kitchen and vanity unit, Turbo Snake and Toy Story R/C car.

The  campaign will run throughout November and is expected to further drive sales across IMC’s portfolio.

IMC’s Terry Crew told Toy World: “We’re having a great year. We moved up from number 38 to number 28 in the September NPD figures, which is our highest ever ranking in the NPD chart. October was our best invoice month since the company launched in the UK, and we were delighted to have two products featured in the Dream Toys lists, Funny Monkeys and the Minnie Mouse kitchen. We’re currently out of stock on both lines, but thankfully more stock will be arriving before Christmas, as we’re expecting big demand for both products as a result of the TV advertising campaign.”