My Talking Tom scoops Tabby Award

Outfit7 has announced that its My Talking Tom app has won the award for “Best iPad Game: Kids, Education & Family”, as voted for by the 2014 judging panel of the Tabby Awards. talking-tom300

My Talking Tom has also been voted Tabby Awards Users’ Choice favourite in two categories, “Best iPad Game: Kids, Education & Family” and “Best Android Game: Puzzle, Cards & Family” – as voted for by the general public.

Throughout June and July, app users and gamers voted on the TabbyAwards.com site for their favourite app among panel-selected finalists in each category. Close to 100,000 votes were received in this first public poll, in which My Talking Tom competed among over 200 iPad and Android tablet apps from publishers in 20 countries.

Samo Login, CEO and co-founder at Outfit7  said: “There was great competition in this year’s shortlist and the fact that My Talking Tom was also selected as Tabby Awards Users’ Choice in two categories – voted for by our users – makes the accolade even more rewarding.”

My Talking Tom is the first gaming app from Outfit7 that allows players to engage with Talking Tom by nurturing him through his nine interactive stages and 110 levels packed with fun, games and personalization.

Just 10 days after launch, My Talking Tom became the top games app in 135 countries on all major platforms having received over 11 million downloads worldwide – a figure which soared to over 27 million within a month.   My Talking Tom has currently achieved in excess of 165 million downloads worldwide.

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HTI launches Barbie Glam Bag TV ad

HTI has announced its TV advertising campaign for its Barbie & Me Colour Change Glam Bag. Barbie-Glam-Bag300

The 20-second TV advert launched on air 28th July and will run for an initial three-week blast, followed by a further seven weeks on air from early September through to mid-November across UK and ROI full network TV channels.

You can watch the advert in the video below:

Alongside the TV campaign, the advert will also run as a four-week digital pre-roll campaign across Stardoll, Disney, Nick and GirlsGoGames sites from mid-October to mid-November.

Sarah Holden, HTI marketing communications manager, commented: “The advert embraces the colourful world of Barbie styling and fashion, reinforcing the amazing colour change feature of the Glam Bag with bags of energy and impactful imagery. The product has proved a big hit with girls of all ages.”

The Barbie & Me Colour Change Glam Bag has won industry awards, has appeared in national retailer top Christmas listings and has a strong TV advertising and PR campaign behind it.

The bag changes colour to match any outfit by holding it against any coloured item of clothing and pressing the button to match over 100 different shades. It comes with clip-on Barbie accessories and a mini matching hand bag for a Barbie doll.

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