Little Tikes reveals its six toy testers

Little Tikes has announced the final six children chosen to be the brand’s official toy testers following a nationwide search.Tiny-Testers300

The final six were chosen from over 6,000 entrants; Milley from Surrey, Riley from Devon, Malykai from London, Francesca from Cheshire, Finlay from Kent and Nilah from Essex. The finalists will ‘road test’ new and existing products from the toy makers.

The Tiny Testers will put products through their paces whilst their parents film footage of them testing the toys. Little Tikes will then add the reviews to its website and social media pages.

Michelle Lilley, marketing manager at Little Tikes, said: “The number of entries to the Tiny Testers competition was astounding and selecting the final six toy testers was incredibly hard. The final six all stood out to us because of their natural passion for play – whether that be through role play or their desire to interact with toys. We look forward to seeing how our official Tiny Testers interact with our toys and sharing them with existing Little Tikes customers and of course new customers.”

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Toyzeria 2014 a success

Buyers and traders flock from far and wide for industry gathering in the Middle East.Toyzeria300

One hundred and seventeen national and international exhibitors attended Toyzeria from 30 October to 2 November. The event attracted 8,972 visitors from from 48 countries.

Fatih Ciğerlioğlu, managing director of Spielwarenmesse Middle East, said: “Toyzeria is the region’s most important trade fair and has brought together the toy industry in Turkey and the neighbouring countries of the Middle East. The fair lived up to the participant’s expectations so well that we have already signed contracts for 2015 with most of the exhibitors.”

The World of Toys Pavilion by Spielwarenmesse eG also celebrated its premiere at the trade fair in the Istanbul Expo Center. Eight exhibitors from seven countries took part in the international pavilion.

The next event will take place in the Istanbul Expo Center from 29 October to 1 November 2015.

For more information about Toyzeria visit: www.toyzeria.com.

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