2017 US Toy of the Year award finalists unveiled

Published on: 22nd November 2016

100 finalists for the prestigious awards were unveiled yesterday by the Toy Industry Association.

TOTY-480Between now and 15th January, consumers can visit to vote for their favourite toy picks in each of the 14 categories. New categories for 2017 include Action Figure of the Year, Doll of the Year, Rookie of the Year, and Vehicle of the Year. The Toy of the Year (TOTY) winners will be announced in February.

The winners in each of the 14 categories and the coveted Toy of the Year award will be selected based on votes from mass and specialty toy retailers, media, TIA members and consumers. The People’s Choice award-winner will be selected solely by consumer votes cast at

The honourees will be announced at a TOTY Awards ceremony held on 17th February at the Intrepid Air and Space Museum as the kick-off to the 114th North American International Toy Fair.

The finalists in each category are as follows:

Action Figure of the Year: Toys that include action figures and their playsets/accessories

  • DC Super Hero Girls Action Figure Assortment by Mattel
  • Fossil Hunter Lottie by Arklu
  • IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental
  • PJ Masks Headquarters Playset by Just Play
  • Pokémon Throw ‘n’ Pop Poké Ball Duel Set by Tomy
  • Stikbot by Zing
  • Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro

Active/Outdoor Toy of the Year: Toys that are designed for active/outdoor play

  • 3-in-1 E-z Fold Wagon by Radio Flyer
  • Air Hogs Helix Sentinel Drone by Spin Master
  • Bunch O Balloons by Zuru
  • Hot Wheels Sky Shock RC Vehicle by Mattel.
  • Nerf N-Strike Modulus Tri-Strike Blaster by Hasbro
  • Sky Viper v2400FPV HD Streaming Drone with FPV Headset by SkyRocket Toys
  • Vex Robotics Zip Flyer by Hexbug
  • Xtreme Cycle Moto-Cam by WickedCoolToys

Activity Toy of the Year: Arts and crafts, construction and other indoor toys that inspire creative play through various forms of activity

  • Circuit Scribe Maker Kit by CircuitScribe
  • Crayola Air Maker Sprayer by Crayola, LLC
  • K’Nex3-in-1 Classic Amusement Park Building Set by K’Nex Brands
  • Lionel Mega Tracks Corkscrew Chaos Master Set by Lionel
  • Mighty Makers Directors Cut Building Set by K’Nex Brands
  • Mover Kit by Tech Will Save Us
  • My Fairy Garden Magical Cottage by Play Monster

Collectible of the Year: Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

  • Dorbz by Funko, LLC
  • Gift ‘ems by Jakks Pacific
  • Lego Minifigures – The Disney Edition by Lego Systems
  • Num Noms by MGA Entertainment
  • Pop! By Funko, LLC
  • Shopkins Season 6: Chef Club by Moose Toys
  • Tonka Tinys by Funrise

Construction Toy of the Year: Toys that include building and engineering sets

  • Arckit Go Colours by Arckit Div. of MBM Building Systems
  • Grippies Builders by Guidecraft USA
  • Lego Friends Amusement Park Roller Coaster by Lego Systems
  • Marine Rescue Center by Build & Imagine
  • Meccano Micronoid by Spin Master
  • Tinkerbots by Tinkerbots
  • Walking Robot 45PC Set by Magformers, LLC

Doll of the Year: Toys that include plush, baby, toddler, and fashion dolls, and their playsets/accessories

  • Barbie Fashionista Doll by Mattel
  • Disney Frozen Northern Lights Elsa by Jakks Pacific
  • Elena of Avalor Adventure Dress Doll by Hasbro
  • Project Mc2 Experiments with Doll Sets by MGA Entertainment
  • Shopkins Core Shoppies by Moose Toys
  • Stargazer Lottie Doll by Arklu
  • WellieWishers by Mattel

Game of the Year: Children’s board, card, electronic, or other physical game formats or puzzles (does not include video games or apps)

  • Bloxels by Mattel
  • Circuit Maze by ThinkFun
  • Escape Room the Game by Spin Master
  • Imhotep by Thames & Kosmos
  • Maze Racers by FoxMind Games
  • Simon Air Game by Hasbro
  • Speak Out by Hasbro
  • Yeti in My Spaghetti by PlayMonster!

Infant/Pre-school Toy of the Year: Toys that are developed for infants/preschoolers (up to 5 years)

  • Doc McStuffins Toy Hospital Care Cart by Just Play
  • Go! Go! Smart Friends Enchanted Princess Palace by Vtech
  • IO Blocks Vehicles by Guidecraft USA
  • Razor Jr. T3 Scooter by Razor USA
  • Robot Engineer by Thames & Kosmos
  • Wash ‘N Go Wooden Car Garage by KidKraft
  • Zoomer Marshall by Spin Master

Innovative Toy of the Year: Toys that utilise innovative design, technology, or manufacturing processes to enhance play value

  • CHiP by WowWee USA
  • Cozmo by Anki
  • Fisher Price Think & Learn Code-a-pillar by Mattel
  • Hatchimals by Spin Master
  • Mebo by SkyRocket Toys
  • Project Mc2 H2O Car by MGA Entertainment
  • Special Edition Battle-Worn BB-8 with Force Band by Sphero

Licence of the Year: Character or property that has had success spreading its brand throughout the industry

  • DC Super Hero Girls
  • Disney’s Elena of Avalor
  • Paw Patrol
  • Pokémon
  • Shopkins
  • Star Wars
  • Trolls

Rookie of the Year: A new company (created within the last 2 years) that has brought to market an outstanding toy

  • 3DoodlerStart Essentials Pen Set by WobbleWorks
  • Acids, Bases and pH Chemistry Kit by Yellow Scope
  • CogniToys Dino by CogniToys
  • Geometry Strategy by Games by Bright of Sweden
  • IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figure by IAmElemental
  • Malia’s House by Build & Imagine
  • Superhero Will by Wonder Crew

Specialty of the Year: Toys primarily distributed through specialty retailers

  • Automoblox C9 Sportscar by PlayMonster!
  • Design & Drill BrightWorks by Educational Insights
  • Flappy Animated Elephants by Gund a Division of Enesco
  • Lego Disney Castle by Lego Systems
  • Melody Doll and Book by Mattel
  • Nano Nitro Slingshot by Hexbug
  • Perplexus Q-bot by PlayMonster!

Tech Toy of the Year: Physical toys that are electronic or interact with a smart-phone, tablet or gaming device

  • Air Hogs Connect: Mission Drone by Spin Master
  • CodeGamer by Thames & Kosmos
  • Lumi by WowWee USA
  • Mota Jetjat Ultra Streaming Nano Drone by Mota
  • Sky Viper Hover Racer by SkyRocket Toys
  • Wonder Workshop’s Dash & Dot by Wonder Workshop
  • Zoomer Chimp by Spin Master

Vehicle of the Year: Toys that are powered or non-powered vehicles, and their play sets/accessories

  • Air Hogs – Star Wars X-wing vs. Death Star, Rebel Assault – RC Drones by Disney Consumer Products
  • Disney Princess Carriage by Dynacraft
  • Go! Go! Smart Wheels Treasure Mountain Train Adventure by Vtech
  • Hot Wheels A.I. Intelligent Race System by Mattel
  • Lego Technic Porsche 911 GT3RS by Lego Systems
  • Telsa Model S for Kids by Radio Flyer
  • XPV RC Skateboarding Mikey by Jakks Pacific


Administrators ‘on standby’ as Debenhams battles coronavirus challenges

The Toymaster May Show has been postponed

My best pandemic life…it’s the Friday Blog!

Andrew Laughton urges toy industry to help with pandemic relief efforts

Friday 3rd April: Latest toy industry reaction to coronavirus outbreak

HexBug prepares for autumn/winter launch of JunkBots

Criticism of emergency business loan scheme leads to revamp

Super Wings offers free educational learning resources

Epoch celebrates Sylvanian Families’ 35th birthday

NPD data reveals what locked-down Brits are buying