Entry now open for BLE License This! competition

Winners will win a free stand at BLE 2019, along with one year’s LIMA membership and other prizes.

2016’s winner Charlotte Reed.

Entries for Brand Licensing Europe’s 2018 License This! competition are now open, with two award categories being presented this year: Art & Design, and Brand & Design. The competition is now in its eighth year and is a proven propeller for entrepreneurs to launch themselves in to the licensing industry.

Applicants can enter for free online by clicking here. The deadline is 5pm Friday 14th September.

This year’s winners will receive a free exhibition stand at BLE 2019, one year’s LIMA membership, PR support and advice from a panel of industry experts. Previous entrants – both winners and finalists – have also signed lucrative agent and licensing deals off the back of the competition.

Charlotte Reed, who won in 2016 with her book of motivational thoughts and illustrations – May the Thoughts Be With You – has since partnered with licensing agent Larkshead Media. She is expecting to see her branded calendars and greetings cards in shops this year, and is in discussions regarding leisure and nightwear launches.

Charlotte commented: “Entering License This! was a great experience. I met so many useful contacts and was exposed to an abundance of agents and licensees through the competition’s panel and audience. I was very lucky to win – totally shocked – so I would absolutely encourage other brand owners to enter – it’s an amazing platform to get into the licensing industry.”

Markdown muppets…it’s the Friday Blog!

The toy retail channel has always been volatile, with surges of demand at short notice very much the order of things. True story; one major outdoor toy supplier told me that he received his first request for markdown money from a retailer two weeks ago – in the middle of June for goodness sake! I wonder how that buyer will feel if he has to phone up to ask if there is additional stock available over the coming weeks, which he almost certainly will if this wonderful hot spell continues. The truth is that while nerves of steel are sometimes required in the toy industry, more experienced buyers are perhaps better positioned to anticipate – and ride out – the ups and downs than their less experienced counterparts, who may panic at the level of stock being held (or equally likely, find it difficult to push back on a finance director panicking at the level of stock being held). More than one supplier has suggested to me in recent months that the success of retailers like Smyths and The Entertainer is very much a reflection of the quality, longevity and stability of their buying and management teams.

Another toy chain that benefits from vast toy trade experience and knowledge is Toytown; Alan Simpson tells me that the retailer has just opened its third new outlet this year in the former TRU branch in Glasgow. With new stores in Lisburn and Newport already open, and two further stores to follow in Dundee and Wakefield in the second half of the year, Toytown is another toy specialist which is clearly on the up. Indeed, four new locations have already been lined up for 2019; Alan tells me that he is being offered more new store opportunities than ever before, allowing him to pick the best options, both in terms of location and the suitability of the outlet itself.

Now that the Argos buying team structure has finally been settled, it will hopefully bring clarity and stability to the UK’s largest toy retailer; with Chris Watters moving across to the Argos electrical team, the remaining positions are all now confirmed. Suppliers will no doubt be relieved that the team is now firmly in place and planning can start in earnest for 2019.

Of course, not every retailer is prospering; John Lewis has announced that its first half profits will be “close to zero” and is even considering closing its legendary employee pension scheme. With Debenhams experiencing difficulties and House of Fraser in all kinds of trouble, the department store sector is clearly going through a particularly tough time.

While the TRU saga is very much done and dusted as far as the UK is concerned, it continues to rumble on in the international markets. A tweet from Isaac Larian earlier this week revealed that the general manager of TRU Iberia is apparently close to finalising a management takeover, which would potentially save TRU in France, Spain and Portugal. However, as we know from other TRU subsidiaries, it isn’t over until it’s over. Many thought the Australian TRU operation would be salvaged, but liquidation now looks inevitable. Indeed, last week saw the frankly scandalous revelation that, post-administration, in order to spend gift cards, consumers have to spend an equivalent amount of their own cash to redeem the card. Basically, any consumer unlucky enough to find themselves in possession of a legitimate, paid-for $100 gift card has to spend an additional $100 in-store or the card won’t be accepted.

Disgraceful as this ludicrous policy is, I’m amazed that the TRU IP owners in the US are allowing it to happen – it’s just another example of the TRU name being dragged through the mud and losing value in the eyes of consumers, not to mention potential suitors interested in acquiring the name.

We received quite a lot of feedback to the Alibaba story we ran online earlier this week, which featured extracts taken from an interview with Forbes magazine. In the original article, Alibaba denied that its new London office and 60 staff is a precursor to establishing the website as a viable competitor to Amazon in Europe. Rather, the move is being positioned as a means to help European companies access the Chinese market via the Alibaba site, and also to establish its proprietary payment method Alipay within Europe to help travelling Chinese tourists (even if it does sound like something my old pal Ali Mafi would have set up). The main question I have been asked is whether I believe this…on reflection, I think it’s fair to say that I remain mildly sceptical. In the article, the Alibaba spokesperson pokes fun at the small scale of the UK market compared to its vast Chinese base, and while that is undeniable, I can’t help thinking that Alibaba has gone to an awful lot of trouble just to save a few tourists having to change up a bit of currency. We shall see…

Finally, congratulations to Hasbro’s Foye Pascoe on taking over as chair of the BTHA – outgoing chair Jon Diver passed on the baton at this week’s BTHA AGM & Industry Day. The event also saw Arena Azure’s Jeff Taylor honoured with a Toy Trust Outstanding Contribution award for his invaluable work securing airtime for the annual media auction. Graham Canning will be taking over as chair of the Toy Trust from Foye, and we wish everyone all the best in their new roles.

Enjoy the weekend and roll on Tuesday, when we’ll see if the England football team can improve on its dreadful recent record in knockout competitions. What a lift it would bring if football really is “coming home”…

Chicago Toy and Game Group announces new advisory board members

Karri Bean from Disney, Dave Harris from Mattel, and Matt Nuccio from Design Edge have joined the board.  

The Chicago Toy and Game Group, organiser of the pre-eminent toy and game industry event, ChiTAG, has announced that Karri Bean, senior manager, licensing at Disney Consumer Products, experiences and consumer products, Dave Harris, senior director of inventor relations and strategic partnerships at Mattel, and Matt Nuccio, president of Design Edge, have joined its advisory board.

Mary Couzin, president of Chicago Toy and Game Group, commented: “Karri, Dave and Matt bring talent, expertise and energy to our advisory board. We are fortunate to add them to our extraordinary board as we continue to grow our ChiTAG events and champion inventors, both of which support our core mission of promoting community, connection and the power of play.”

Karri Bean has been with Disney Parks, Experiences and Consumer Products, located in Glendale, CA, for the past four years where she is responsible for managing Disney’s global construction category across key brands such as Star Wars, Marvel and Frozen. Karri comes with more than 10 years of experience in the toy industry, previously in global brand management creating unique and exciting products in the games category.

Dave Harris has been with Fisher-Price/Mattel for 23 years and leads the brands’ inventor relations teams located in East Aurora, IL, New York City and El Segundo, CA. At Fisher-Price he has worked previously in marketing on categories including infant, newborn, baby gear, creative activities, Power Wheels and new opportunities. He also spent several years in strategic partnerships working with best in class education and tech partners, and several years creating exclusive products for retailers.

Matt Nuccio heads up Design Edge, a multi-award-winning international design development agency with offices in New York and Hong Kong. For over 25 years the company has been designing packaging, products and displays, building prototypes and sourcing for hundreds of toy companies. He is a frequent lecturer on design and manufacturing, having spoken at trade shows, inventor clubs and universities around the world.

Click launches Bijou Bracelets

Click Creations’ latest own-IP line features 12 collectible, interchangeable bracelets. 

Bijou Bracelets, Click’s new collectible range, has hit the shelves. The colourful, interchangeable beaded bracelets are designed to get kids swapping and creating their own perfect wrist-wear.

There are 12 colours to collect including a limited edition Glow in the Dark, with each blind bag containing a bracelet complete with a clasp for swapping around beads to create unique combinations.

Luke Hillier, chief operating officer of Click, commented: “We’re tremendously excited about this, our own IP and are confident that the Bijou Bracelet has all the characteristics to become the next playground accessory craze”.

Bijou Bracelets are priced at £2.99 per bag. For trade enquiries email info@clickcreationshk.com or call 01604 438 138.

Xilam raises €22.33m in capital through share sales

Xilam issued 446,500 new shares for a total amount of €22.325m, accounting for 9.09% of the company’s share capital.

Xilam Animation, the European animation studio, has secured a €22.33m capital increase through the selling of new shares to private investors. These funds will be allocated to a significant post-2019/2020 company expansion which will see Xilam build upon its current success in creating, producing and distributing original children’s and family entertainment, whilst also enabling the company to explore new acquisition and co-production opportunities.

In light of strong demand, Xilam issued 446,500 new shares for a total amount of €22.32m, accounting for 9.09% of the company’s share capital after the transaction. Following the capital increase, Marc du Pontavice, chairman, CEO and founder of Xilam, retains 54.31% of the voting rights in the company.

The transaction was executed by decision of the board of directors on 26th June 2018 and of the chief executive Officer on 26 June 2018. Settlement/delivery of the new shares issued and their admittance to trading on Euronext Paris are scheduled for 29th June. The new shares will bear current dividend rights and will be admitted for trading on the Euronext Paris.

Xilam’s share capital will comprise 4,911,500 shares following settlement/delivery.

In accordance with the provisions of Article 211-3 of the General Regulation of the Autorité des Marchés Financiers, the company’s share offering in the context of this capital increase through private placement from qualified domestic and international investors on their own behalf in accordance with the regulatory conditions, does not give rise to an obligation to issue a prospectus for approval by the Autorité des Marchés Financiers.

Kids Turkey opens online registration for trade buyers

Registration for the World of Toy’s Pavilion ends on 30th June. 

From 4th to 7th October, at the Istanbul Expo Center (IFM), Kids Turkey exhibitors will showcase current trends and developments in toys, hobby, sports and leisure goods, products for babies and toddlers as well as licensing. To make exhibiting at the fair more accessible to international companies, Spielwarenmesse is once again organising the World of Toys Pavilion.

Kids Turkey is the most important industry gathering for Turkey’s toy industry as well as for the Middle East, as Ernst Kick, CEO of Spielwarenmesse eG, explains. “The trade fair brings together the key players and decision makers,” he says. “It provides them with an ideal platform for sharing ideas and forging new business contacts. This creates a perfect backdrop for networking between industry representatives and retailers and buyers.”

Last year’s event saw 132 companies from five different countries present their innovations, with 87% of exhibitors describing their time at the fair as a success. Kids Turkey also attracted 7,746 visitors from 45 countries in 2017, with 94% stating that they were either happy or very happy with their visit.

From 1st July onwards, trade buyers can register online at www.kidsturkey.com/en and secure their ticket well in advance of the fair. Visitors can once again make use of the Matchmaking Programme to ensure that their time at the fair is used as efficiently as possible. The programme enables visitors to search for suitable trading partners and to arrange meetings with them during Kids Turkey. The online form can be found on the website at www.kidsturkey.com/en/matchmaking.

The World of Toys Pavilion, which is almost fully booked, gives international companies the opportunity to present their ideas and products to a specialist audience. The closing date for booking a stand in the Pavilion is 30th June.

Jeff Taylor honoured with Toy Trust Outstanding Contribution award

Arena Azure’s Jeff Taylor was awarded for his efforts in mediating the annual media auction and fundraising efforts.

Through his involvement over the past nine years, £407,000 has been raised through the industry via the media airtime Jeff has sourced. His efforts were officially recognised with an award presentation at the BTHA & TRA Industry Day, which took place yesterday at Great Fosters Hotel in Surrey.

Foye Pascoe, chair of the Toy Trust, commented: “Jeff has been a fantastic support to the Toy Trust over many years. His has been a contribution that the Charity Committee have always valued but has not been as well known by the wider industry at large until today. Jeff has been instrumental in generating and sourcing free air time from many media companies for the annual Toy Trust media auction that generates significant funds each year for disadvantaged children. The media companies themselves have been hugely generous and the toy companies participating have been tremendous. Without Jeff’s pivotal role, however, in connecting these key partners, this vital venture would simply not have happened. Jeff has truly made an outstanding contribution to the Toy Trust and our thanks go to him today.”

The Industry Day welcomed more than 100 people from across the toy trade who gathered together to listen to inspiring presentations from Dame Stella Rimington DCB MA, former director general of the Security Service (MI5), and Don Williams from KPMG, who provided an update on current retail trends.

Elsewhere during the day, Hasbro’s Foye Pascoe was named the new chair of the BTHA, taking over from Character Options’ Jon Diver. This is the first time in BTHA history that there will be both a female president (Christine Nicholls, Golden Bear) and a female chair at the same time.

Dracco sells its UK wholesale company to Bliss Distribution

The company is a distributor of non-Dracco branded trading cards, toys and collectibles.

Henrik Andersen, commented: “We are pleased to announce that our wholesale company in the UK has been acquired by Cathryn Dunstan, a key member of the management team. The company is selling non-Dracco branded products, and will accordingly change its name to Bliss Distribution Ltd, and continue its current business. This will provide continuity to our staff, customers and suppliers. We would like to take this opportunity to thank Cathryn and all our staff for their dedicated support and to wish them every success in the future.

The sale supports Dracco’s strategy to focus on its core business and increase our investments in brand development and global sales of our Dracco branded product range.”

Cathryn Dunstan, commented: “I am delighted to have acquired the company and am looking forward to ensuring the further growth and success of the business. I would like to thank all of my colleagues in the UK who have been incredibly supportive as well as our suppliers and loyal customer base. The team and I have a passion for what we do and are proud of the high level of customer service that we provide. We are lucky enough to be able to offer a huge range of market leading brands from the world’s best manufacturers. Customers can place orders on our website at either www.dracco.co.uk or www.blissdistribution.co.uk; the company will change its name to Bliss Distribution Ltd on the 16th July 2018.”

Mattel launches Robotics Engineer Barbie

This is a doll designed to pique girls’ interest in STEM and shine a light on an underrepresented career field for women.

This new doll joins a line-up of more than 200 careers held by Barbie, all of which reinforce the brand’s purpose to inspire the limitless potential in every girl.

With only 24% of STEM jobs held by women, the Barbie brand is not only encouraging girls to explore STEM through imaginative play with the doll, but also learn real coding skills. As part of a multi-year partnership with Tynker, the number one game-based platform that has helped more than 60m kids learn to code, Mattel is launching six free Barbie-inspired coding experiences, starting on Wednesday at tynker.com/BarbieYCBA. These lessons are designed to teach logic, problem-solving and the building blocks of coding while casting young learners in different roles alongside Barbie. By leveraging Mattel’s strong portfolio of brands, this ongoing collaboration reinforces Tynker’s mission of making coding and STEM education accessible and appealing to all students by meeting them where their interests lie and providing them with the foundational tools they need to learn to code.

Lisa McKnight, general manager and senior vice president, Barbie, commented: “For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything. By playing with Robotics Engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world.”

This is not the first time Barbie has explored STEM – since 1959, Barbie has held STEM roles including astronaut, scientist, video game developer and computer engineer. The brand also partners with experts in the field to ensure these dolls are an authentic representation of the profession and coding skills.

Mölkky makes This Morning debut

Mölkky, the fun outdoor game from Tactic Games, made its TV debut on Tuesday.

Mölkky was featured on a special This Morning segment showing off the best inflatables and garden games this summer.

Philip Schofield is already a fan of the game, having recently posted his like of the family favourite across social media so when it came to talking about Mölkky, Phil took the lead and told Holly and the viewers how to play, saying: “We were playing this all weekend, the whole family absolutely love it. This is our favourite game for the garden.”

At the end of the segment, he also said he “loved the fact it wasn’t plastic”.

Durable and fun, Mölkky’s rules are simple for players of any age, combining chance and skill in a way that is quick to learn and exciting to play. Players take turns to throw the Mölkky skittle to try and knock over various numbered pins. The aim of the game is to score exactly 50 points. If the player gets more than 50, their score will be knocked back down to 25.

Mölkky can be enjoyed in any outdoor space, one-on-one or as a team. The game is also suitable for all ages and fitness levels.

The game is manufactured from wood that has been logged from sustainably managed forests with the PEFC-certificate. This makes Mölkky an environmentally friendly way to enjoy some fresh air and a little friendly competition.