2019 US Toy of the Year (TOTY) Award finalists unveiled

Published on: 12th November 2018

The Toy Association today unveiled the 123 finalists for the prestigious 2019 Toy of the Year (TOTY) Awards.

Known as the Oscars of the toy industry, the TOTY Awards programme recognises the top toy, game, and licences in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation.

Finalists were announced this morning by prominent online influencers who serve as TOTY Ambassadors. Between now and 6th January, families can visit to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.

Steve Pasierb, The Toy Association’s president & CEO, commented: “Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while facilitating key developmental benefits of play.”

The finalists were selected from more than 550 nominees submitted by over 200 companies of all sizes. Nineteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.

One winner in each category, as well as the coveted Toy of the Year award winner and the People’s Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala to be held on Friday, 15th February, 2019 at the Ziegfeld Ballroom in New York City. The celebration will kick-off the 116th North American International Toy Fair and will include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.

See the finalists in each category below.

More information about the TOTY voting and selection process can be found in the About the Awards section of

Action Figure of the Year
DJ Bumblebee (Hasbro)
Mattel Jurassic World Dinosaur Action Figures (Mattel)
Pokémon 4.5” Battle Feature Figures (Wicked Cool Toys)
Rise of the Teenage Mutant Ninja Turtles Deluxe Ninja Action Figure Assortment (Playmates Toys)
Stikbot Monsters (Zing)
Treasure X (Moose Toys)
WWE Sound Slammers Figures (Mattel)

Collectible of the Year

Beaker Creatures (Learning Resources)
Disney Doorables (Moose Toys)
Lego Harry Potter and Fantastic Beasts Minifigure Series (Lego Systems)
L.O.L. Surprise! Eye Spy Series (MGA Entertainment)
Lost Kitties Blind Box Multipack Assortment (Hasbro)
Pikmi Pops: Pikmi Flips (Moose Toys)
Polly Pocket (Mattel)
Twisty Petz (Spin Master)

Construction Toy of the Year

Gears! Gears! Gears! Machines in Motion (Learning Resources)
GeoSmart Flip Bot (Smart Toys and Games)
GraviTrax Starter Set (Ravensburger)
Kessel Run Millennium Falcon (Lego Systems)
Lego Harry Potter Great Hall (Lego Systems)
Marbleocity Triple Play Archimedes Screw (PlayMonster)
Snap Circuits BRIC: Structures (Elenco)

Creative Toy of the Year

Antsy Pants Build & Play Kit (Beach House Group)
Avengers Hero Inventor Kit (littleBits)
Building Bricks Play N Store Table (KidKraft)
Cool Maker KumiKreator (Spin Master)
Rock And Roll It Spectrum Drum (MukikiM)
Sew + Glow (Tech Will Save Us)
The Big Engineering Makerspace (Thames & Kosmos)

Doll of the Year

Barbie Ibtihaj Muhammad Doll (Mattel)
Barbie Robotics Engineer Doll (Mattel)
Cry Babies (IMC Toys)
DreamWorks Spirit Riding Free Deluxe Spirit Walking Horse (Just Play/Universal Brand Development)
Hairdorables (Just Play)
L.O.L. Surprise! Eye Spy Under Wraps (MGA Entertainment)
Marvel Rising Secret Warriors Doll Assortment (Hasbro)
My Friend Fancy Nancy Doll (Jakks Pacific)

Game of the Year

Disney Villainous Game by Wonder Forge (Ravensburger)
Dr. Biscuits’ Radical Road Trip (Barry and Jason Games & Entertainment)
Fryin Flyin Donuts (Maya Toys)
Monster Match (North Star Games)
Relative Insanity (PlayMonster)
Unstable Unicorns (TeeTurtle)
Voice Originals: When in Rome (Sensible Object)

Infant/Toddler toy of the Year

Dolce Baby Aardvark (Magformers)
Fisher-Price Laugh & Learn Smart Learning Home (Mattel)
GrippiesShakers – 30 Piece Set (Guidecraft)
Hexbug Cuddlebots Garden Carousel (Hexbug)
Kid O Hudson Glow Rattle (PlayMonster)
Learning Friends 100 Words Book (LeapFrog)
Spike the Fine Motor Hedgehog (Learning Resources)

Innovative Toy of the Year

Botley the Coding Robot Activity Set (Learning Resources)
Harry Potter Wizard Training (Jakks Pacific)
K’nex Thrill Rides Bionic Blast Roller Coaster Building Set (K’nex, a division of Basic Fun!)
Legend Kit (Infento)
Marvel Legends Series Infinity Gauntlet Articulated Electronic Fist (Hasbro)
Mystery Flying Snitch (Wow! Stuff)
Sensors Alive: Bring Physics to Life! (Thames & Kosmos)

Licence of the Year

Hatchimals (Spin Master)
Hot Wheels (Mattel)
Jurassic World Fallen Kingdom (Universal Brand Development)
L.O.L. Surprise! (MGA Entertainment)
Marvel Black Panther (The Walt Disney Company)
Peppa Pig (Entertainment One)
PJ Masks (Entertainment One)

Outdoor Toy of the Year

Glove-A-Bubbles (Zing)
MorfBoard (Jakks Pacific)
Nickelodeon Automatic Slime Drencher (Jakks Pacific)
Razor Turbo Jetts Electric Heel Wheels (Razor USA)
Rollplay Nighthawk Ride-On (Rollplay)
Watermelon Smash (Yulu)
X-Shot Flying Bug Attack (Zuru)

Playset Toy of the Year

Disney Pixar Cars Super Track Mack Playset (Mattel)
Farm To Table Play Kitchen With EZ Kraft Assembly (KidKraft)
Hidden Temple with T-Rex (Playmobil)
L.O.L. Surprise! House (MGA Entertainment)
Lego Creator Expert Roller Coaster (Lego Systems)
Lego Jurassic World Indoraptor Rampage at Lockwood Estate (Lego Systems)
Rise of the Teenage Mutant Ninja Turtles 43” Epic Sewer Lair Playset (Playmates Toys)

Plush of the Year

Dolce Afghan Hound (Magformers)
Fingerlings Hugs (WowWee)
Gund Flora Bunny Animated Plush (Spin Master)
Pomsies (Skyrocket)
Rainbocorns (Zuru)
Rescue Runts (KD Kids)
Scruff-A-Luvs (Moose Toys)
Star Wars Ultimate Co-Pilot Chewie (Hasbro)

Pre-school Toy of the Year

Design & Drill See Through Creative Workshop (Educational Insights)
Disney Junior Doc McStuffins Pet Rescue Mobile (Just Play)
Fisher-Price Think & Learn Rocktopus (Mattel)
Kid Trax Rideamals Scout (Kid Trax)
Lego Duplo Steam Train (Lego Systems)
Little Tikes STEM Jr. Wonder Lab (MGA Entertainment)
Pop Oh Ver Stove Set (Kangaroo Manufacturing)

Rookie of the Year

Massive Monster Mayhem Bash Weapons (Alpha Group US)
Match the Baby Puzzles (Banana Panda)
Monsters Lock Box (Tender Leaf Toys)
Ollyball – The Ultimate Indoor Play Ball! (Victury Sports)
Tic Tac Tongue (Yulu)
Turing Tumble (Turing Tumble)
What The Film?! (Lethal Chicken Games)

Specialty Toy of the Year

Betrayal at Cloud City (Lego Systems)
Chickapig (Buffalo Games)
GeoSafari Jr. Talking Telescope (Educational Insights)
Gund Super Pusheenicorn (Spin Master)
Hexbug Ring Racer (Hexbug)
Lego Harry Potter Hogwarts Castle (Lego Systems)
Marbles Otrio (Spin Master)
Pepper Mint in the Great Treehouse Engineering Adventure (Thames & Kosmos)

Tech Toy of the Year

Arcade1Up (Tastemakers)
Creative Coder (Tech Will Save Us)
Harry Potter Kano Coding Kit (Kano)
Kids First Coding & Robotics (Thames & Kosmos)
LeapStart 3D Learning System (LeapFrog)
Really Rad Robots: MiBro (Moose Toys)
VEX Balancing Boxing Bot 2-Pack (Hexbug)

Vehicle of the Year

Automoblox BR100 Hercules (PlayMonster)
Lego Technic Bugatti Chiron (Lego Systems)
Nerf Nitro Doubleclutch Inferno Blaster (Hasbro)
Paw Patrol Ultimate Rescue Fire Truck (Spin Master & Nickelodeon)
Rise of the Teenage Mutant Ninja Turtles Turtle Tank (Playmates Toys)
TerraSect RC (Alpha Group US)
VEX Robotics OffRoad Truck (Hexbug)


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