Funrise appointed master toy partner for Caterpillar

The company will produce a range of realistic toy vehicles based on the recognisable construction machines. 

Funrise has announced that it has entered into a new multi-year toy licence agreement with Caterpillar, the world’s leading construction equipment manufacturer. Under the agreement, Funrise will bring its expertise in product development, manufacturing and brand marketing to produce, distribute and market a line of realistic toy machines based on Cat construction machines.

The Cat toy line from Funrise is expected to include machines in a wide range of styles with innovative features including motorised toys, toys with lights & sounds, radio control toys for indoor and outdoor play, free-wheeling toys in different scales, and Cat machines made of metal, all appropriate for kids aged 3 and up.

“Caterpillar is a widely recognised and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” said Randy Shoemaker, senior vice president, global brand marketing, Funrise.

“For over 90 years, Cat products and services have been helping customers build a better world,” said Kenny Beaupre, global licensing manager, Caterpillar. “In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.”

The winner takes it all…it’s the Friday Blog!

I have spent this week in London at the Distoy show. For the uninitiated, Distoy gathers together toy distributors from across the globe to preview next year’s ranges and strike distribution deals. However, the show’s audience is gradually broadening out to incorporate retailers, licensors, inventors, media companies, sourcing companies and many others whose businesses are inextricably linked with the toy trade (more on that later).

Attendees come from literally every corner of the globe. Anecdotally, one person suggested that there were more Americans than ever this year; I’m not sure if the visitor stats will bear that out, but it would make sense, as US companies seek to broaden their horizons and increase their options in a post-TRU, pre Chinese-tariff world.

The clandestine nature of Distoy precludes me from talking about specific products, most of which won’t hit the market until at least Spring Summer 2020, or in some cases next Christmas. Heck, we live in a time when some licensing companies are preventing us from featuring products until a few weeks before their consumer release (a complete nightmare for a trade magazine). However, a few general observations from the past few days shouldn’t contravene any draconian embargoes or increase paranoia levels any further, so here goes….

There were plenty of retailers at Distoy this year – not just UK retailers either. Some toy companies see this as a very bad thing, as they are concerned about retailers trying to agree direct exclusive deals with brand owners, cutting out the middle man. I can see their perspective, and it is not helped by some retailers starting to strike exclusive DTR deals with licensing companies. No-one wants to find themselves or their business model surplus to requirements. One supplier even admitted to me that he is becoming increasingly nervous about sending samples to certain retailers, as he worries that there is a chance they could be used as ‘inspiration’ by those retailers’ product development teams. That said, I had just as many companies suggest that not only are they happy for retailers to attend, but they would ideally like to encourage more to do so. They see this as the perfect timing to present Spring Summer ranges to buyers and, with all the samples in one place, the logistics work too. It will be interesting to see how this particular dichotomy develops.

Consolidation was an oft-repeated phrase this week, unsurprising given the acquisition of Carrera by Revell, and the strong rumours circulating in the Spanish press that Giochi Preziosi is about to acquire Famosa – Feber (although apparently the Famosa representatives present were denying this). My suspicion is that there are more similar deals to follow; the toy trade is no place to be right now unless you are fully committed. From a specific UK perspective, consolidation has had an impact on the opportunities for domestic toy companies at Distoy; there are simply less avenues to explore than there used to be. Over the past few years, a number of companies have effectively been removed from the game through mergers, acquisitions or setting up their own UK operations: Just Play, Basic Fun, Moose, Goliath, Play Monster and Skyrocket, to name just a few.

As anticipated, talk of the US introducing tariffs on Chinese-made goods was rife; the general consensus is that Chinese factories are taking the threat seriously, with some allegedly even holding off on ordering components or building up stock levels. If a line takes off suddenly, there is the very real possibility that factories may struggle to react quickly enough to meet demand. Under any circumstances, that can be a problem; but when consumers want new product faster than ever (and are arguably getting bored faster than ever), the last thing anyone needs right now is a significant lag between demand and supply.

What came over loud and clear at Distoy was a continuation of the way the business has been heading over the past couple of years. It’s all about new, new, new. Speed, flexibility and innovation remain key to success. Tweaks, add-ons, extensions and new collections are integral to breathe new life into existing ranges, and to prolong their success. If you just stick with what you have and dally too long, the consumer will have moved on to something else. Licensing is not dead, but it is certainly not in as strong a place as it was a few years back; I saw three or four very strong new licensed ranges this week, but that was about it. I saw far more innovation and trend-driven developments. The first half of the year hasn’t been easy, perhaps exacerbated by a lack of big launches, but a lot of new product will soon be hitting shelves, which should revitalise sales and offer fresh momentum in the second half of the year.

On a personal level, it was great to see both Sinco’s Marc Sivner and Andrew Hardwidge – who has just started his own agency business – at the show, with their respective health scares now well and truly behind them. It was also lovely to hear how many of you enjoy reading the Blog: when we launched eight years ago, we didn’t set out with the explicit aim of establishing an audience across the globe, but I am delighted to hear that what we do is resonating with the international toy community.

Finally, as you might expect, I’ve taken a lot of ribbing over Watford’s Cup Final defeat (although Joe Kissane appears to have taken it harder than I did, being a Man Utd fan), but seriously, how do you compete with a team like that? I could say the same about Creative Toys’ Hugh Evans in our Fantasy Football League, taking his third trophy in four years by a quite staggering 100-point margin. We may have fallen short in Fantasy Football this year, but Toy World retained its title as champions of the Mojo Nation Music Quiz this week, winning for the second year in a row. At this rate, we’re going to need a bigger trophy cabinet – maybe we can borrow Man Utd’s? (Sorry Joe, couldn’t resist). As we edge towards the all-important second half of the year, I hope we will be talking about plenty of other winners over the coming months.

Sybo names Alpha Group as master toy partner for Subway Surfers

Alpha will manufacture and market Subsurf figures, vehicles, electronic toys, role-play accessories and more.

Sybo Games has celebrated Subway Surfers’ 7th birthday and a landmark 2.5b downloads by announcing that the appointment of Alpha Group as global master toy licensee for the popular mobile game.

Alpha Group will have worldwide rights to manufacture and market figures, vehicles, remote control toys, plush, electronic toys, smart toys, games, role-play, dress-up and accessories, consumer electronics, novelties, activity and seasonal products based on Subway Surfers, plus Subsurf, the property’s consumer and lifestyle merchandise brand.

Sybo chief commercial officer Naz Amarchi-Cuevas made the announcement in advance of Licensing Expo in Las Vegas. “We’re thrilled Alpha Group is the official toy partner for Subway Surfers,” she said. “The company has a proven record in bringing amazing and innovative products to market; and most importantly it fully understands the culture, ethos and pillars that embody the Subsurf lifestyle.”

“The vision Sybo has for Subway Surfers beyond the phenomenal success of the game is incredibly exciting,” added Brehan Maul, general manager North America & head of marketing for Alpha Group. “As the master global toy partner, we’re excited to do our part and deliver a wide array of inspired consumer products that express the authentic street-smart, edgy youth culture, skate, music and dance influence the property’s loyal fans demand.”

The first Subsurf Alpha Group products are expected to hit shelves in 2020.

Obituary – Don Stephen

One of the longest serving members of the Fence Club, Don has passed away at the age of 89. 

Don’s good friend Clive Jones penned the following obituary in his honour with the help of Don’s family.

“Don Stephen, one of our longest serving Fence Club members, has sadly passed away just short of his 89th birthday.

Don joined the Fence Club in 1960 and was chairman in 1966. He served on the committee on a number of occasions. He was only 30 when he joined the club and was a member for an incredible 59 years. He was one of the youngest people to be asked to join the club. Don and his wife Pat, who sadly passed away last year, were great supporters of the Fence Club, attending many Ladies Parties and Zoo Parties, as well as enjoying the members’ weekends away.

Don attended many of the Wall Members’ lunches until illness stopped him travelling into London on the tube. He was delighted to attend in 2010, when he received some cut glass in recognition of his 50 years of membership. Don was also a director of the Harrogate Toy Fair, which is now the Christmas Fair. He was chairman twice in the 1980s and 1990s, when it was still a significant toy fair.

He was commissioned into the East Lancashire Regiment and served in Khartoum from 1950-52. Following this, Don worked briefly in the agricultural services industry, before joining the family toy business F. Levy & Co, which had been started by his maternal grandfather.

He went on to set up the toy division of Laurie & Co, and in 1982 became the managing director of Cowan, de Groot (toys & giftware). This was a transitional time for the company; it had been the largest toy importer in the UK for a number of years and was buying toys from the Far East, East and West Germany, Yugoslavia, Bulgaria and Russia. Don visited most, if not all of these countries.

Don was one of the first British businessmen to travel to Hong Kong and China to buy toys in the 1950s, a journey which at the time took over a day – not the short hop that it is today. He left Cowan, de Groot in 1988 to become the deputy chairman of Robenau, the countries’ largest toy wholesaler, which was owned by his great friend and fellow Fence Club member, Paul Caspari.

In retirement, Don and Pat enjoyed many cruises, this mode of travel being a bit easier than flying to Hong Kong in the 50s. The cruises were also more enjoyable than Don’s voyage to New York onboard the Queen Mary in 1958. He was travelling to attend a toy fair; it took six days to get there, and the storms crossing the Atlantic were the worst for 31 years.

Don, who was born in India, was an accomplished Rugby player, playing for ‘Old Cranleigians’ from 1954 until 1970. By all accounts he was a decent scrum half, often on the winning side against top teams such as Exeter. He was also a fine spin bowler. Old Cranleigian peers described Don as ‘an inspirational character and a true motivator of men’.

Later he turned to golf and bowls. One of his regular golf partners was the mother of Tennis star Tim Henman. A church warden at St James Church in Weybridge, Don also enjoyed Freemasonry, and was a high office holder in a couple of London lodges.

In retirement, Don and Pat loved to spend time with their family including their two great grandchildren. Don was one of the nicest people you could ever meet; as one member said earlier this week “he was a lovely, lovely man”.
A former colleague at Cowan, de Groot and Robenau described Don as a proud upstanding citizen for whom his family came first. He possessed the utmost probity, was very principled and always kept the same temperament, even in difficult commercial times. He was knowledgeable and well respected, patient with colleagues and customers alike and a possessor of sound common sense and clarity of thinking. He was a very good nurturer of talent.

I had the pleasure of working with him at Cowan, de Groot. He was a fantastic MD and a great influence on my early career. Our thoughts are with his two sons, Clive and Jeremy, their wives Anne and Jaana, and with Don’s five grandchildren and two great-grandchildren at this very sad time.”

Don’s funeral/thanksgiving service will be held at 11am on 12th June at St James Church, 27 Church Street, Weybridge, KT13 8DF. Don’s sons, Clive and Jeremy, ask that those wishing to attend let them know so that they can ensure there are enough sausage rolls.

Clive can be contacted on 07919 287925 or email keyway@btconnect.com and Jeremy on 07340 570729 or email jeremystephen1@outlook.com.

Smiffys announces new licence agreement with Santoro

The deal will see Smiffys create a new range of costumes, party dresses and tableware based on Santoro’s Gorjuss.

Smiffys is pleased to announce that it has been signed to create a licensed range for Santoro’s Gorjuss.  The endearing images of Santoro’s Gorjuss girls have captured hearts around the world. The premium brand is available across 93 countries so far, in a plethora of categories such as back to school, beachwear, apparel, stationery, toiletries, beauty and other collectibles – including an exquisite range of dolls. In 2019 so far, Gorjuss has expanded into even more new territories and product categories, and the brand continues to grow.

“We are very excited to be collaborating with Santoro on releasing this new range of costumes, party dresses and paper tableware,” said Dominique Peckett, director at Smiffys. “We are delighted to be the chosen partner to bring Santoro’s famous Gorjuss girls to life through dress up. This new, stylish and beautifully designed range will be available in Italy, Greece and Spain later this year.”

Jo Campbell, general manager of Santoro, added: “The strength of Santoro’s Gorjuss has always been the ability of the artwork to make true connections with all ages and cultures. Gorjuss is about to venture into the dress-up category for the first time and it seems a logical next step, one that we are delighted to be taking in partnership with a leader in the dress-up world, Smiffys. This partnership will produce a whole new, high-quality range for Gorjuss collectors that is bursting with creativity and originality. We can’t wait to see the response when fans are able to transform themselves into their favourite Gorjuss character and host their very own Gorjuss parties.”

Zuru partners with Fortnite player Ninja on new X-Shot range

A limited-edition line of X-Shot Ninja dart blasters will launch this autumn, with five custom items available.

Zuru has announced the latest growth plans for blaster IP Zuru X-Shot, by collaborating with the world’s most recognised gamer and Fortnite player, Ninja. The limited-edition line of X-Shot Ninja dart blasters will launch this autumn with five custom items available in the range, including: Stealth, Quick Scope, Turbo Strike, No Rez and Justice, each featuring a premium X-Shot Ninja dog-tag accessory.

Zuru launched its X-Shot brand six years ago and is now recognised as the second biggest blaster brand globally. It has been cited as the fastest growing brand in the outdoor toys category (NPD USA July 2018) and saw a 60% increase in units shipped globally during 2018. Brand forecasts predict that 40m X-Shot blasters will be shipped across all territories in the year 2019, with current production ramping up to produce more than 2.5m dart blasters, 1m water blasters and 23m foam darts every month.

“Gaming levels are at an all-time high and Ninja has over 40m followers across his platform, so there’s no surprise that Ninja and Fortnite licensed products are amongst some of the best-selling items in boys’ action,” said Renee Lee, global marketing director, Zuru. “Ninja is exceptionally popular amongst young gamers, with many of his fans matching the blaster category demographic. He’s the ultimate partner for one of our most competitive ranges which offers performance and value, while retaining quality and innovative designs. The new X-Shot Ninja range has been designed to reflect Fortnite references and allow fans to truly up their game with a series of super powerful blasters.”

For UK sales enquiries, please contact Geemac: +44(0)1604 401 719/ sales@geemac.biz.

Sutikki announces raft of multi-territory licensees for Moon and Me

Orange Tree Toys, Redan, Whitehouse Leisure and Amscan join global live entertainment partner Minor Entertainment.

Sutikki, co-producer of the landmark new pre-school series Moon and Me, alongside Andrew Davenport’s Foundling Bird, and 9 Story Brands, global distributor and licensing agent for the brand, have announced a number of key additions to an already best-in-class roster of global, multi-territory and local licensed partners.

Amscan (party goods, balloons, and dress-up, EMEA), Orange Tree Toys (wooden toys and puzzles UK & US), Redan (children’s magazines, various European territories) and Whitehouse Leisure (amusement park plush, EMEA) have all been added to the growing slate of licensed partners for Moon and Me, which now numbers more than 40 and includes Hasbro (global master toy) and Scholastic (global master publishing). Minor Entertainment has been signed as global live entertainment partner for the series on the strength of its success in the UK with another of Andrew Davenport’s hit pre-school brands, In The Night Garden.

Moon and Me (50 x 22’) made its global television premiere on BBC’s CBeebies in the UK in early February 2019 and has just debuted in the US on Universal Kids, part of NBCUniversal’s Entertainment & Lifestyle group, where it will air each weekday at 8am. In the UK, the series has been a top performer on CBeebies since its launch.

“The reception to Moon and Me has been overwhelmingly positive and gratifying,” said Andrew Kerr, co-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated and growing group of licensees. Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”

“It is a rare opportunity to be on the ground floor of a winning property that resonates so universally with such a broad audience,” said Kristin Lecour, VP consumer products and distribution, 9 Story Media Group. “Licensees and broadcasters are lining up to join the Moon and Me family, and we’re delighted to be a part of this standout brand.”

MGA announces UK L.O.L recycling programme will kick off in July

The US programme, formed in partnership with waste specialist Terracycle, launched yesterday.

It’s about to become easier to recycle L.O.L Surprise! products thanks to a new programme developed by MGA Entertainment and TerraCycle, a global leader in recycling complex materials. The new, free programme officially launched yesterday in the United States and is available to L.O.L. Surprise! fans. International programmes are set to launch, beginning in the UK in July, while other countries will roll out further in the year.

The L.O.L. Surprise! Recycling Programme is open to any interested individual, school, office, or community organisation. Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new recycled products.

“TerraCycle is a leader in this field, and we are excited to partner with them as we continually look to push for more sustainable and environmentally friendly products,” said Isaac Larian, CEO and Founder of MGA Entertainment. “Our new partnership with TerraCycle is just one example of our commitment to leaving a healthier planet for kids – this initiative will cost MGA, but it’s worth it. We are also working on, and testing, other sustainable initiatives to take this even further. I hope other leaders in the toy industry will follow suit.”

“MGA Entertainment is a great partner, and one that is truly dedicated to making products consumers love, while also taking responsibility for preserving the environment,” said Tom Szaky, TerraCycle’s founder and CEO. “By encouraging future generations to rethink what is waste, together we are making it simple for consumers to have a positive impact on the environment for future generations.”

The L.O.L. Surprise! Recycling Programme with TerraCycle allows fans to easily send all L.O.L. Surprise! packaging and products directly to a knowledgeable source, ensuring items are properly disposed of and recycled. To participate in the programme, there are three simple steps:

  • Sign up on the TerraCycle programme page here
  • Print the Shipping Label – On the L.O.L. Surprise! page, click to submit product. At that point, a shipping label will be generated
  • Ship the Box – Completely fill any shipping box with L.O.L. Surprise! packaging and products, affix the shipping label and ship the box to TerraCycle to be recycled

Rummikub to return to UK Games Expo

A Rummikub Tournament is set to take place this Saturday, 1st June. 

John Adams Leisure, the UK distributor of classic board game Rummikub, is returning to the UK Games Expo this year with another Rummikub Tournament, taking place at the event at the NEC Birmingham on Saturday 1st June. Rummikub continues to be one of the best-selling family board games, with a growing number of fans in the UK.

Following the success of last year’s tournament, John Adams is inviting players of all ages and experience levels to take part in the event. The winner will be gifted £250 and the runner-up will receive £100. Anyone reaching the final round will also receive an Ideal Games bundle.

For more information, please click here.

With brilliant simplicity, Rummikub provides hours of amusement. Each game is as different as the combinations of moves players choose to use. The aim is to be the first player to shout ‘Rummikub’, by placing all the tiles from their rack onto the table as part of a ‘run’ or ‘group’, to accumulate the highest score. Players must use strategy and sharp moves to outwit their opponents.

Playable by two to four players aged 7+ (Junior from 4+), Rummikub is available in many variations including Classic, Travel, Junior and more. For a full list of Rummikub games available, prices and stockists, click here.

Re:creation acquires Mightymast Leisure

Mightymast Leisure is a recognised industry leader in the world of games and sports equipment.

Established for over 30 years, Mightymast has a global reach, supplying its catalogue of innovative, high quality products across a variety of retail channels including high street, online and specialist outlets worldwide. Its portfolio covers a comprehensive range of gaming tables, including table football, air hockey and table tennis. The company has also established a successful branding and personalisation service.

The agreement will see Mightymast join Re:creation’s brand line-up, which already includes Razor, Wham-O and Lego Lights.

Re:creation general manager, Adrian Mayes, explains: “We are delighted to welcome Mightymast to the Re:creation family of brands. This impressive and well established company has more than proved itself to be a highly profitable business. The team’s knowledge and expertise in the world of games equipment is simply second to none, and that experience is clearly demonstrated in a world class, innovative product range. For us, Mightymast is a perfect complement to our existing offering. We aim to unlock further potential, with a focus on opening up new retail channels and product developments that will create incremental opportunities among new audiences.”

Mightymast co-director, Chris Dolan, added: “We have seen our business grow and develop over the past three decades. It’s an exciting and dynamic industry to be involved in and we are so pleased that the Re:creation team will continue to drive the business forwards with inspiring insight and vision.”

Mightymast Leisure will continue to operate from its base in Rendlesham, Suffolk. Further enquiries to Re:creation at sales@recreationltd.co.uk, 0118 973 6222.