The Lakes Monopoly edition summer launch proves a success for Winning Moves

Published on: 28th September 2020

The game hit retail in the early summer during lockdown and has gone into a second print run.

The Lakes Monopoly edition

An official Monopoly edition based on The Lakes, produced by Winning Moves UK under the official licence from Hasbro, has proved all the rage and is slated to be a popular choice this Christmas.

The game hit the shops in the early summer during lockdown and now the game has gone on a second print run, with a third not being ruled out.

Kay Thompson, head of retail at Winning Moves UK, commented: “The game was released in June during lockdown and has sold out. It has proved the perfect ‘play at home, stay at home’ gift, as we sold out completely to retail within a few weeks. We thought when it was released that there would be enough stock in the shops to cover this Christmas, but we have now had to go on a rapid second print-run. A third one is a possibility too.”

She added: “As everyone knows The Lakes is an international tourist hot-spot and whilst this year it has been pretty much locked down to the world, the Monopoly game dedicated to the Lakes has flown all over the globe. So maybe it’s a case of if you can’t visit it, then play it.”

The game boasts gameplay from the classic Monopoly gameboard. Tokens include heavily Lakes customised playing pieces, such as a motor boat, a motor home and an umbrella.

The board also sees all of the multi-coloured classic property sites like Mayfair and Park Lane handed over to Lakes landmarks such as Windermere, Coniston, Aira Force, Scafell Pike and other favourites.

The game is available at WHSmith, Waterstones, The Works, Ryman and extensively available online.


Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up