NEWS

Barbie partners with Skinnydip to launch accessories range

Published on: 28th September 2020

The ‘Not Your Doll’ collection celebrates the evolution of Barbie, with designs inspired by the brand’s retro and modern elements. 

Barbie has teamed up with Skinnydip to launch a new collection of Barbie adult accessories, including tech and apparel, phone cases, water bottles, makeup bags, clothing and hair accessories.

The ‘Not Your Doll’ collection celebrates the evolution of Barbie, with designs inspired by the brand’s retro elements as well as the diverse, modern aesthetic it boasts today. Playing on the brand’s fun and nostalgic history, the collection includes shockproof phone cases, makeup bags, jewellery and more, adorned with slogans and playful touches.

The collection is available one at skinnydiplondon.com.

Gemma Daniels, softlines licensing manager, Mattel UK and EMEA, says: “We are thrilled that the worlds No.1 fashion doll Barbie has been reimagined by Skinnydip across accessories and apparel, giving our iconic brand their signature twist. The collection is a beautifully-designed, fun and playful take on Barbie, perfect for a millennial audience.”

Charlotte Lloyd, head of creative at Skinnydip London, added: “It was amazing to work on this collection. Barbie speaks to all, of any age or circumstance. When working on the designs for this collection, we really wanted to create a fun and nostalgic range that the Skinnydip girl would instantly love. I think we have succeeded and I can’t wait for it to launch.”

RECENT ARTICLES

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature