NEWS

HTI Toys expands Peppa Pig range

Published on: 28th September 2020

HTI Toys is gearing up for its latest launch in partnership with Argos with the new Peppa Pig Mud Kitchen.HTI Toys Peppa Pig Mud Kitchen

HTI Toys has been designing innovative new items to add to its already extensive Peppa Pig range. The roleplay category at HTI Toys has seen huge success over recent years, with popular items including tea sets, play kitchens and licensed character cases.

The key focus in recent months across this category has been to design and develop brand new items for evergreen pre-school brand Peppa Pig. Investment in new tooling has allowed the company to create new and fun designs, incorporating the Peppa Pig brand identity that children across the world adore.

HTI Toys is gearing up for the latest launch, in partnership with Argos. The newest introduction, Peppa’s Mud Kitchen, set to be on Christmas lists across the UK this year, is launching online and in stores from October 2020.

With the recent success of outdoor play kitchens showing no signs of slowing, the  Peppa Mud Kitchen is sure to be a hit with fans of the TV programme, helping to get children creative and playing outside.

The colourful kitchen features an opening oven, three stoves and a sink. Peppa fans can write their perfect mud pie menu on the chalkboard alongside the Peppa character plaque. The kitchen comes complete with hard-wearing metal accessories including two pans, a lid, ladle, whisk and spatula.

Alison Downie, global licensing and brand director at HTI Toys, commented: “We’re extremely excited for the launch of our brand new Peppa Mud Kitchen and think it’s a great addition to our roleplay range. Having seen just how popular mud kitchens have become, we saw an opportunity to create something special with the Peppa Pig brand. We can’t wait to see what children will create with this kitchen.”

HTI Toys has more launches to come in 2021 across the Peppa Pig roleplay, dolls prams and wooden toy categories.

For more information on the HTI collection, visit www.htigroup.co.uk.

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