The campaign has been designed to introduce a new generation of parents and children to Sylvanian Families.
Epoch making toys has launched an Instagram partnership campaign focusing on the creative storytelling behind its introductory-priced Sylvanian Families sets.
For the first time, the company is working with creators to bring the brand to life through Instagram Reels, producing short form videos to promote collectability via impactful and visual storytelling. The campaign is driven by a high-profile Instagram influencer, @allthatisshe, who has created an impressive stop-motion video featuring the Cosy Cottage and Caramel Dog Family.
In addition, a supporting network of parent influencers across Instagram have each created their own mini videos and picture stories, focusing on the collectability and creative play potential with each Sylvanian Families set purchase. All content links back to Smyths, while a competition for fans to win their own pack of Sylvanian Family starter sets will further drive engagement.
“Many of our existing fans are already fully engaged and committed to the Sylvanian Families brand, and we receive numerous incredibly creative and beautiful pieces of UGC which inspired us to launch this new campaign,” commented Suzie Howes, marketing manager at Epoch making toys. “Using influencers to showcase how easy it is to open a set, start playing and developing your own Sylvanian Families story will hopefully persuade parents and children who are new to the brand to purchase those smaller, competitively priced sets, which are essentially all they need to kickstart their collection.”
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