The campaign has been designed to introduce a new generation of parents and children to Sylvanian Families.
Epoch making toys has launched an Instagram partnership campaign focusing on the creative storytelling behind its introductory-priced Sylvanian Families sets.
For the first time, the company is working with creators to bring the brand to life through Instagram Reels, producing short form videos to promote collectability via impactful and visual storytelling. The campaign is driven by a high-profile Instagram influencer, @allthatisshe, who has created an impressive stop-motion video featuring the Cosy Cottage and Caramel Dog Family.
In addition, a supporting network of parent influencers across Instagram have each created their own mini videos and picture stories, focusing on the collectability and creative play potential with each Sylvanian Families set purchase. All content links back to Smyths, while a competition for fans to win their own pack of Sylvanian Family starter sets will further drive engagement.
“Many of our existing fans are already fully engaged and committed to the Sylvanian Families brand, and we receive numerous incredibly creative and beautiful pieces of UGC which inspired us to launch this new campaign,” commented Suzie Howes, marketing manager at Epoch making toys. “Using influencers to showcase how easy it is to open a set, start playing and developing your own Sylvanian Families story will hopefully persuade parents and children who are new to the brand to purchase those smaller, competitively priced sets, which are essentially all they need to kickstart their collection.”
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Ad|Giveaway – Turns out the love for sitting in front of the TV with the family and a cup of tea is universal – for humans and for toys 😉. Playing with Sylvanian Families while making this stop motion gave us all the cute, nostalgic feels 😊. I loved Sylvanian Families when I was young. I would spend countless hours sitting in my bedroom perfectly organising my hotel ready for the guests to arrive. Laying out the teeny-tiny knives and forks, arranging the rooms, dressing the families, and then taking them all away on their ‘holiday’. I passed this love down to Amelia, who then passed down her full collection to Penny – whose collection even includes a Sylvanian canal boat that used to be Boy Dom’s! And if a toy can still be going strong after 30 years, and still provide hours of play, then to me, that’s the sign of a good toy. For your chance to start your own Sylvanian Family story, and win a Sylvanian Family set, the Sylvanian Cosy Cottage and a Smyths gift voucher, simply like this post, comment and follow myself (@allthatisshe ) and @sylvanianfamilies_uk #MySylvanianStory #SylvanianFamilies