LICENSING NEWS

Smiffys announces new licensed range

Published on: 1st October 2020

The new Smiffys range will see character licensed dress up based on books by Julia Donaldson and Axel Scheffler. 

Smiffys Halloween

The line will see Smiffys feature characters based on books by Julia Donaldson and Axel Scheffler, in a new range of dress up costumes inluding popular characters: The Gruffalo, The Highway Rat, Stick Man, Zog and Room on the Broom.

“We are delighted to be announcing this range; Julia and Axel’s work is renowned across the globe and has delighted children for nearly 30 years with her imaginative stories”, commented Dominque Peckett, director at Smiffys.

The launch of the new licensed collection will begin with the much loved The Gruffalo character costume that is set to be available in time for World Book Day 2021. The toddler costume features a deluxe all-in-one with a novelty hood, perfect for little ones wishing to bring the literary character to life. Other Smiffys’ character costumes based on books by Donaldson and Scheffler will launch later in the year.

RECENT ARTICLES

Friday Blog

Tale as old as time…it’s the Friday Blog!

Zapf details roll-out of plastic free packaging

VIP Pets Mini Fans from IMC Toys lead Kids Fashion Week

Exclusive: Perfect ten – a look at top toy lists

Exclusive: Looking through a different lens at Mattel

Pokémon celebrates 25 years with activations across the franchise

Silvergate Media unveils Octonauts attraction in Shanghai

UK toy market increases 5% in value during 2020

Toy community grapples with new challenges involved in shipping to Ireland

Sneak peek at AsmoFair – The Toy Fair Edition 360° virtual stand tour