LICENSING NEWS

GB eye to launch new sustainable range

Published on: 2nd October 2020

GB eye’s new range of eco products focuses on reducing the carbon footprint from the design conception through to the end product.

GB eye is set to launch its new eco-range in collaboration with a local Sheffield manufacturer, in an effort to offer a more sustainable gifting solution to its consumers.

The company's new range of eco products focuses on reducing the carbon footprint from the design conception through to the end product. GB eye says its strategy, to source materials locally and reduce international manufacture and import, is at the heart of its range positioning.

The line will launch in mid-October with the introduction of the all-new stainless-steel water bottles. Manufactured close to the GB eye HQ in the city of Sheffield, the water bottles will be available across a collection of licences including Pokémon, PlayStation, Harry Potter and DC Comics. Also joining the range in late 2020 will be the tote bag collection. Produced locally from natural fibres, the tote bags will help reduce the amount of single-use plastic bags used daily. Featuring names including Pokémon, DC Comics, Harry Potter, Dragon Ball and Stormtrooper, the tote bags will become a key product staple within the eco-range, which will see further products join the collection in early 2021.

“The eco-range has been a core focus for us throughout 2020, as we continue to look at ways in which to reduce our carbon impact on the environment," said Nicola Hallam, head of product at GB eye. "Expanding our product ranges to include more sustainable products is the first step in exploring new ways to better protect the world around us. We look forward to adding to the collection in 2021 with further internationally recognised licensed names.”

The sustainable launch comes as part of a continued focus on GB eye’s environmental impact. The company has printed its extensive poster ranges on FSC-certified paper for over 12 years and is committed to making internal process changes where possible, to streamline design and sourcing processes, ensuring the drive to run on a zero-waste policy.

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