Little Tikes drives Tobi Robot Smartwatch success with PR and media launch

Published on: 2nd October 2020

Available now, the new Tobi Robot Smartwatch combines all the interactive features of a smartwatch with a playful robot.

Little Tikes has announced record success following a standout PR and media campaign to launch the revolutionary smartwatch for kids, the Tobi Robot Smartwatch.

The innovative kids smartwatch has been tipped as a Top Toy for Christmas 2020 by the Mirror Online, which follows a string of positive media responses since launch.

Also tipped as a Top Toy for Christmas 2020 by Made For Mums, the Tobi Robot Smartwatch has proven popular with retailers and consumers alike, receiving multiple five star reviews within two months of launch. Hailed the “perfect safe gadget to introduce children to technology” and the ideal product to provide “extra time to do things when the kids are busy learning and having fun”, the innovative smartwatch looks set to continue to make waves in the kids smartwatch market throughout the key gift purchasing months and beyond.

With ongoing support from influencers and celebrities, the brand has continued to reach consumers on key digital channels, which together with a heavyweight TV and digital advertising campaign has continued to drive success for the brand.

Speaking of the launch, Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re delighted to have seen such a positive response to Tobi since launching the smartwatch in July. As a brand, we’re constantly seeking to innovate and push boundaries, so it’s great to see the Tobi Robot Smartwatch being so well received within the child’s wearable tech sector in such a short period of time.”

The Tobi Robot Smartwatch is available now.



Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature