LICENSING NEWS

Read Toy World’s Mattel supplement online here

Published on: 12th October 2020

Toy World has again teamed up with Mattel to produce a supplement highlighting the company’s key brands and latest news.

With Barbie celebrating her 60th anniversary this year, it's only fitting that she grace the front cover of Toy World's dedicated 2020 Mattel supplement. The brand, fresh from its commendation at the EMEA Purpose Awards, is celebrating multiple new partnerships with the likes of Skinnydip and Glamglow, as well as the release of the new sing-along movie, Barbie Princess Adventure, on Pop. 

In addition to a refreshingly upfront and relatable leader from EMEA head of Licensing, Lisa Weger, the supplement contains interviews with senior Very buyer Freya Brown on what Barbie offers the retailer as a brand, while Character's Mark Hunt, marketing manager, tells readers what makes the company's Fireman Sam range such a hot line. 

The supplement also includes the latest brand information on Hot Wheels and Thomas & Friends, plus Fisher-Price and Masters of the Universe. 

To read the supplement, click here

RECENT ARTICLES

Zapf speaks to kids about single-use plastic for World Earth Day

James Triptree launches toys2market

Genuis Brands appoints Harold Chizick to senior position

Mookie Toys teams up with Norton PR

Bandai unveils new Tamagotchi Pix

Nickelodeon stars to feature on Osper kids’ prepaid debit cards

New Exhibitor Package launched by Spielwarenmesse

Jazwares to enter the costume category

Wow! Stuff expands team with new hires

Get involved in the June issue of Toy World