LICENSING NEWS

Read Toy World’s Mattel supplement online here

Published on: 12th October 2020

Toy World has again teamed up with Mattel to produce a supplement highlighting the company’s key brands and latest news.

With Barbie celebrating her 60th anniversary this year, it's only fitting that she grace the front cover of Toy World's dedicated 2020 Mattel supplement. The brand, fresh from its commendation at the EMEA Purpose Awards, is celebrating multiple new partnerships with the likes of Skinnydip and Glamglow, as well as the release of the new sing-along movie, Barbie Princess Adventure, on Pop. 

In addition to a refreshingly upfront and relatable leader from EMEA head of Licensing, Lisa Weger, the supplement contains interviews with senior Very buyer Freya Brown on what Barbie offers the retailer as a brand, while Character's Mark Hunt, marketing manager, tells readers what makes the company's Fireman Sam range such a hot line. 

The supplement also includes the latest brand information on Hot Wheels and Thomas & Friends, plus Fisher-Price and Masters of the Universe. 

To read the supplement, click here

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