Addo Play designs special Woody Bear for Sebastian’s Action Trust charity

Published on: 8th October 2020

The Addo Play team pledged to support the charity through fundraising events and initiatives following a visit in 2019.

Woody BearFounded following the death of 7-year-old Sebastian Gates, Sebastian’s Action Trust offers family respite care at flagship facility The Bluebells. Alongside this facility is the outreach and specialist support centre, The Woodlands. Aimed at reducing isolation, providing meaningful support and building resilience to help their beneficiaries face the uncertainties of the future, Sebastian’s Action Trust believes that seriously ill children should be able to enjoy quality time together with their families, never having to face life alone.

Over the past 18 months, Addo Play and Sebastian’s Action Trust have formed a strong partnership, raising donations through a number of different events. These include multiple toy donations, bake offs, raffles, a summer fete and a Christmas fair. Addo’s product developer Amelia Allen even cut off her hair to raise money for the charity.

This year, to help raise the spirits of the seriously ill children and their families, and to help the Trust raise much-needed funds, Addo Play has designed an exclusive teddy bear, named ‘Woody Bear’. This super-soft and cuddly bear has now arrived at The Woodlands, where, over the coming weeks, it will be offered to the families at the facility and help raise donations for SAT.

“We hugely appreciate Addo Play helping us to create our new Woody Bear,” said SAT’s communications and fundraising manager, Simon Lillywhite. “The company’s generous donation will enable the Trust to continue to support families of seriously-ill children.”

Mary Price, CEO & joint founder of Addo Play, added: “At Addo Play, children are at the heart of everything we do and we firmly believe in inspiring children through play. Even in the hardest of times, children should be allowed to make the most out of their childhood.”

Dave Martin, CEO & joint founder, said: “By designing, and providing Sebastian’s Action Trust with, the unique Woody Bear, we hope we can ease even the slightest amount of the hardship that some of these children face.”

Readers wishing to make a donation to Sebastian’s Action Trust can do so here. For more information on the charity and its work, click here.


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