NEWS signs with ITV for I’m A Celebrity partnership

Published on: 8th October 2020

The partnership will see create a series of promotional trailers and online content for the ITV show.

Chris Chalmers has been named an official partner for the latest series of ITV’s I’m A Celebrity…Get Me Out of Here.

The partnership will see the online value retailer create a series of promotional trailers and online content for the award-winning show, which launches in November for its 20th season. Dedicated I’m A Celebrity content will also take centre stage across’s own digital and social platforms.

To support this, has teamed up with former contestant, Peter Andre, as the face of the campaign, which will include weekly spots across the I’m A Celebrity network and VOD content on the ITV Hub.

The singer-songwriter will also launch an exclusive I’m A Celebrity themed competition, where there are two chances to win £1000 to spend at, in time for Christmas.

Chris Chalmers, marketing director of, said: “ITV’s I’m A Celebrity is loved nationwide, and we know people are particularly looking forward to the show this year, especially as it’s set to be slightly different. This partnership is a great opportunity to increase consumer engagement with our brand given our strong heritage in family-focused value products. It’s also great to bring some entertainment to what has been a tough year for us all. Peter is an iconic former contestant, so we are looking forward to working with him to create some fun content and make someone’s Christmas extra special.”

Claire Heys, creative partnerships and content director, ITV added: “I’m A Celebrity…Get Me Out Of Here 2020 is set to be extra special for so many reasons. We are delighted to have Studio on board to help the nation celebrate what will be a unique Christmas.”

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