Giraffe Insights recognised as 2020 Achievement in Insight and Research Award Winner

Published on: 9th October 2020

The Confirmit AIR Awards recognise innovative leaders in market research.

Maxine Fox, MD at Giraffe Insights

The kids, youth and family specialist research agency Giraffe Insights has been awarded a 2020 Confirmit AIR (Achievement in Insight and Research) Award in the Project and Innovation category. The company says the recognition 'stands as a testament to Giraffe Insights’ dedication and success in delivering outstanding market research and insight practices'.

Giraffe Insights conducts research for brands globally with kids, youth and family audiences, and, in response to a growing need within the children’s marketing space, launched Kids and the Screen: Changing the Channel. This research launched in 2018 in response to the industry needing to understand the reality of kids’ video consumption across both linear and online.

Now in their third year, the prestigious AIR Awards celebrate Confirmit clients committed to driving business success by unlocking powerful insights. Giraffe Insights earned the Confirmit AIR Award based on its ability to provide unique and innovative insight that not only fuels industry knowledge but provides bespoke and engaging output to impact individual business strategy and performance.

“We are thrilled to receive the Confirmit AIR Award for our commitment to delivering insight that drives business performance and innovation," said Maxine Fox, managing director at Giraffe Insights. "We are passionate about giving younger audiences - often an under-serviced demographic - the attention they deserve, and providing our clients with strategic insights not currently available anywhere else. We are extremely proud of the innovative and engaging way in which these insights are brought to life, through our tailored and interactive dashboard, designed and implemented by our talented senior insight executive, Navdeep Snotra.”

Kyle Ferguson, CEO of Confirmit, added: “We’re delighted to recognise Giraffe Insights as a 2020 Confirmit AIR Award winner for its excellence in delivering critical insights to its clients. Combining effective data collection capabilities with actionable and inspiring data interpretation is central to enabling MR businesses to deliver value to their clients. We are proud to partner with Giraffe Insights as it continues to make this combination possible and drive the future of the MR market forward.”

For more information about Giraffe Insights and the ‘Kids and the Screen: Changing the Channel’ research, click here. For more information about the 2020 Confirmit AIR Awards, click here.


Posh Paws Product Showcase Events to take place in June

Threat of global inflation grows as prices increase in Chinese factories

Exclusive: Zapf Creation – moving with the times

Exclusive:’s Love, Diana – heading across the globe

Sales drop at The Works but profit forecast remains on track

More on Moose’s Space Jam toy line revealed

Dan Dee signs global licensing deal with Viacom for Garfield

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise