Target partners with FAO Schwarz for exclusive toy collection

Published on: 12th October 2020

This announcement comes as Target unveils its largest Bulleye’s Top Toys list to date.Target

Target has announced an exclusive collection with FAO Schwarz available this season, alongside its largest Bullseye’s Top Toys list ever. Customers shopping in store or on can get more than 600 exclusives selected to offer value for money for the 2020 festive season.

“This year’s exclusive FAO Schwarz collection and our largest Bullseye’s Top Toys list ever provides something new and exciting for kids of all ages, all at an incredible value,” said Christina Hennington, executive vice president and chief merchandising officer, Target. “We also recognise our guests have a lot to think about this holiday season, and we hope they find comfort in the safe, easy experiences we’ve created, whether shopping in our stores or using one of our convenient fulfilment options.”

Target and FAO Schwarz’s exclusive 70-piece toy collection will be available later this month at Target stores and online at, as well as at the FAO Schwarz store in New York City. This renowned FAO Schwarz store will also will carry more than 300 Target items from the retailer’s exclusive brands, including Cat & Jack and Pillowfort.

Meanwhile, Target’s 2020 Bullseye’s Top Toys list features 50 of the most anticipated toys on the market, including 19 exclusive toys from top brands like Disney, L.O.L. Surprise! and Lego. Deals start this month with prices beginning at just $20. Continuing its partnership with Tots for Tots, Target is donating $2 to the charity for every Top Toy purchased. Target Circle members can also vote to direct Target’s community giving funds to support the organisation.

Click here to view the full Bulleye’s Top Toys list.

Target offers convenient same-day fulfilment options for customers, including a drive-up service, order pick up and same-day delivery with Shipt. These services are available at over 1,500 Target locations nationwide in more than 5,000 US cities.


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