LICENSING NEWS

Animaccord launches Masha and the Bear season four on Tiny Pop

Published on: 13th October 2020

The season four premiere on Tiny Pop coincides with a host of UK consumer products deals and competitions. 

Tiny Pop Masha's Songs

Animaccord, the international animation studio and licensing company behind the popular children’s show, Masha and the Bear, launched season four, Masha’s Songs, on Tiny Pop on 12th October.

The new season consists of 13 episodes, each dedicated to exploring a particular country and its music, values, and culture. Together with her forest pals, Masha travels around the world to bring viewers the new Masha and the Bear season – Masha’s Songs.

Tiny Pop is supporting the launch with a series of marketing activities including a nationwide on-air and digital musical competition, asking viewers to go to the Tiny Pop Artpad and design a picture of the Masha Musical Band.

The competition will run for three weeks from 9th – 30th November 2020 and will raffle prizes from Animaccord’s retail and toy partners, Smyths and Simba Dickie Group, respectively.

There will also be a separate schedule of Tiny Pop online and social competitions in conjunction with Masha and the Bear toy manufacturers Simba Dickie Group and Tactic.

Tiny Pop’s season four premiere coincides with a host of new UK consumer products deals. Lisle Licensing has secured the William Lamb Group, one of the market leaders in licensed children’s footwear and accessories, to manufacture Masha and the Bear backpacks, school bags and fashion bags for the UK. Smiffys has taken the rights to develop branded costumes and accessories, tableware, paper decorations, party bags and balloons and distribute to the UK, GAS and Iberia.

The Entertainer will also stock Masha and the Bear: Masha’s Songs branded caps in over 170 of its stores nationwide.

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