Toy World spoke to Eaglemoss Hero Collector’s brand manager Chris Thompson about how 2020 has been for the company.
Despite ongoing challenges amid the coronavirus pandemic, 2020 has been a pivotal year for Hero Collector in terms of expanding both reach and product lines. As the end of another year approaches, Chris outlines some of the company's highlights so far.
"It has been an important year, especially when you consider the situation we find ourselves in," Chris told Toy World. "I think we kicked off the year well with our debut appearances at Birmingham Spring Fair and New York Toy Fair, and that has held us in good stead for what was to come. We know our retail partners have faced challenges, but we’ve continued to supply our popular lines throughout lockdown, while simultaneously getting new products ready for the big retail comeback. Now that’s well and truly underway, we’ve been announcing some great new items from Marvel, Harry Potter, Star Trek, Doctor Who, Rick & Morty, Batman, Sonic and more."
As the Christmas countdown gets underway, Chris explains more about the company's changing approach to collectibles and how it has been trying to create more of an identity and range within the brand.
"A lot of people traditionally know us for our 1:16 scale figurines or starship collections, but in recent times, we’ve expanded to include new lines such as our Mega (over-sized) statuettes and XL edition ships. By doing so, we’ve moved deeper into the high-end collectibles space to showcase both the quality and value of the products we create. When you look at something like our Black Panther Mega - rest in power, Chadwick - or our upcoming Spider-Man and Harry Potter Megas, you’ll see they’re truly impressive and represent a tangible evolution in what we do."
With Q4 well underway, Chris explains the range of products on offer, including higher-end Mega and XL editions of popular licences, as well as expansions into new areas, such as its Harry Potter Knitting Kits and Doctor Who Baking Sets.
"Modern day geeks come in all shapes and sizes, so it’s important to cater to a wider and more diverse audience," adds Chris. "If there’s one message coming through all of this, it’s that Hero Collector offers something for everyone."
Read the article in the October special licensing edition of Toy World, here.