Raft of new licensing deals announced for Paw Patrol movie

Published on: 20th October 2020

21 UK partnerships have been confirmed by ViacomCBS Consumer Products ahead of the movie release in August 2021.

ViacomCBS Consumer Products UK has announced 21 new and renewed partnerships for Paw Patrol: The Movie, ahead of the scheduled release into cinemas in August 2021. The new programme, due to hit shelves across the UK from July next year, comprises an array of categories including toys, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.

Spin Master, producer of Paw Patrol and the master toy partner, will lead the roll-out by unveiling a specially developed toy line comprised of figures, plush, role-play, vehicles and play sets as well as a brand new range of True Metal vehicles. Further product launches in the UK will follow from a number of key licensees such as Play by Play, Crayola, VTech, Sambro, RMS International and Kiddieland.

On the home and apparel front, ViacomCBS Consumer Products has partnered with Blues and Fashion UK for daywear, Aykroyd TDP for nightwear and Amscan for costumes. Bedding and textiles will be created by Character World. ViacomCBS Consumer Products will also continue its partnership with Worlds Apart, Kinnerton. Seabrook, Yoplait and Beiersdorf as well as joining forces with new partners.

In the publishing space, Signature Gifts will release personalised books while Egmont is set to release a Paw Patrol magazine special and movie tie-in books. Other partnerships include Danilo for social expressions and DNC and Sambro for back-to-school accessories.

“Paw Patrol continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit,” commented Venetia Davie, vice president, ViacomCBS Consumer Products, UK & Ireland. “We’re excited to be collaborating with such strong partners, including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”


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