Schleich launches 2020 Christmas campaign

Published on: 22nd October 2020

At participating retailers across the UK and Ireland, shoppers will find Schleich’s festive POS displays with details on how to take part.

Schleich launches 2020 Christmas campaign

Schleich UK has launched its latest retail initiative for the upcoming festive season, which offers fans of Schleich an incentive to engage with the brand in-store.

At participating retailers across the UK and Ireland, shoppers will find Schleich’s Christmas POS displays. Each display features a reindeer design and details on how to take part in this year’s campaign, which is effectively a digital, interactive raffle.

For the chance to win one of 20 surprise packages, entrants must first download the Schleich Stories App. Next, at the POS, kids are encouraged to pick out the Schleich figures and playsets they’d like to receive for Christmas, and then use the app to make a wish list video of these products. They can then present their video to Schleich’s festive reindeer, as well as their friends and family.

Paul Dearlove, trade marketing manager, Schleich UK, commented: “We know that Schleich fans look forward to our Christmas campaigns each year. Last year, we ran our Golden Donkey campaign, which went down a storm. This year, we’ve given our Christmas campaign a digital upgrade. This is just one of the many initiatives we have run across retail this year which echoes the major uplift in marketing support we are giving our customers in 2020.”

Schleich’s Christmas campaign is now live, with two winners to be drawn each week. The last draw will be made on Tuesday 15th December 2020. More details about the initiative can be found on Schleich’s Christmas campaign page.

For more information, call Schleich on 01279 870000 or email


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