Sequin Art appoints two new directors

Published on: 22nd October 2020

Gemma Asplen and John Sutton have both been promoted to directors, to lead the the team and drive growth across the Sequin Art business.

Sequin Art John and Gemma

Gemma and John

Sequin Art, based in Swaffham, Norfolk has appointed Gemma Asplen and John Sutton as two new directors.

Sequin Art has promoted Gemma, previously general manager, and John, previously head of sales, to lead the team and drive growth in their new roles.

Sequin Art is a family run business in its second generation. It was founded in 1962 by Stuart Marcus and since then has developed into an accomplished business that exports Sequin Art, Painting By Numbers, Diamond Art and other craft kits worldwide. The company produces over 1m units in its purpose-built facility in Swaffham every year.

John’s experience includes over 25 years with global retailers. Creative and trend driven, he has previously handled multiple national accounts within the craft trade and brings a wealth of experience to his new role.

Commenting on his appointment, John said: “I am delighted to take on this new role a sales director. Having been with the company for nearly two years as head of sales, I have seen how the business is continuing to develop and go from strength to strength. Obviously 2020 has had its very own set of challenges, but Sequin Art has been perfectly placed to rise to these challenges and work with customers to ensure we meet the increased demand for our products during this pandemic. We have invested in new equipment and personnel to ensure that we can cope with the increased demand, and are confident that we will continue to grow as we move away from this pandemic and back to normality.”

Gemma’s past experiences include various managing roles at leading UK supermarkets. With a passion for results and fresh energy, Gemma will focus on accelerating production and enhancing operations in her new role.

Gemma commented: “I am really excited to take on this new role in these challenging times and lead the team in both the production of our beautiful products as well as customer service. Sequin Art relies heavily on its people to deliver a first-class service to our ever expanding customer base. I know that we will all continue to rise to the challenges that lie ahead for 2021, and I hope that both my dedication, and that of my colleagues, will drive us onwards and upwards for both the short term and much further into the future.”


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