LICENSING NEWS

The Lego Group to launch new Sesame Street set next month

Published on: 23rd October 2020

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood.

Sesame Street Lego

The brand-new Lego Ideas 123 Sesame Street set is the latest product from the Lego Ideas collection, which conceptualises and produces creative ideas imagined and voted for by Lego brick fans.

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. Seasoned Lego fans and younger builders alike can take a trip down memory lane, passing by Hooper’s Store, Oscar the Grouch’s trash can, Bert and Ernie’s apartment, Big Bird’s nest and many more quintessential Sesame Street locations, making it the perfect set to enjoy independently or together as a family. Fans can even bring their favourite characters and show moments to life with the brand new and exclusive buildable minifigures which have been moulded specifically for the set, including characters such as Cookie Monster, Elmo and Big Bird.

The Lego Ideas collection offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of Lego master designers and a share of the profits. Other recent Lego Ideas sets include the Lego Ideas Grand Piano and the Lego Ideas Friends Central Perk.

The set was created by Sesame Street fan and Lego enthusiast Ivan Guerrero, who commented: “As a long-time fan of the Lego Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy. Lego bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the Lego Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of global marketing at The Lego Group, added: “We were instantly drawn to Ivan’s idea, as we had never created an official Lego product with Sesame Street before. Plus, for the first time in the history of Lego Ideas, we also had the opportunity to create brand new minifigures for a set.”

The Lego 123 Sesame Street set will be available directly via Lego.com and Lego Stores from 1st November.

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