The Viral Group’s campaign for Oh! My GIF hailed a success

Published on: 23rd October 2020

Viral Group explored a variety of influencer options who would be able to relate to Moose Toy’s Oh! My GIF collectible range, and hit the target market. 

Viral Group

The Viral Group recently partnered with Moose Toys to launch new collectible brand, Oh! My GIF, across the UK and US, finding the best influencers and platforms to engage with its core demographic and help drive sales across both territories.

As part of the campaign, Moose Toys wanted video content from influencers which highlighted the features and collectability of the product and to raise awareness of the launch in order to drive UK sales among its target audience. The primary market for the product range is Gen Z/Gen Alpha girls and boys in in the UK aged 6-12 years old.

Viral Group explored a variety of influencer options who would be able to relate to the product, whilst also ensuring their audiences were in-line with the target market for Oh! My GIF. Using bespoke Influencer Hub software, the company was able to search both within the UK and internationally for relevant influencers with a UK audience strong enough to fulfil the brands objectives.

Piper Rockelle created a YouTube Integration which expressed her fun and energetic personality, producing engaging content which appealed to the her fan base. To support this activity, Piper also published Instagram stories which included a swipe up link direct to the retailers site.

The campaign was a huge success, Viral Group told Toy World, hitting the right audiences across YouTube, Instagram and TikTok; Piper’s YouTube content generated over 2.9m views and 22.2m impressions and counting, whilst her Instagram story reached over 140,000 users.

More case studies across Viral Group’s portfolio can be found here. For more information, email or call +44 1202 555655.


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