Amazon UK has revealed early Black Friday deals starting this week and promises daily offers over the next few weeks.
Following the recent, rescheduled Amazon Prime Day, the online retailer has unveiled a month-long series of deals in the run up to Black Friday 2020.
Amazon UK will offer “Black Friday-worthy deals across the most giftable categories” over the coming weeks, “from small businesses and top brands, including toys, fashion,
electronics, home, kitchen, beauty and more.” The Amazon UK website states that the Early Deals will be available from 26th October until 19th November, before Black Friday proper takes place following Thanksgiving on 26th November.
Alongside Daily Deals, limited Lightning Deals will be available while stocks last, and are available first to Prime members, who get a 30 minute window of early access.
The Black Friday deals will be followed by further special discounts to coincide with Cyber Monday on 30th November.
Prime Day was intended to kick off the Christmas shopping season and encourage consumers to shop early, spreading out their purchases to avoid a last minute rush and overwhelming online fulfilment and delivery services. Although the response to Prime Day was reported as being muted, the potential for a deluge of online orders on and around Black Friday, which will take place in its traditional timeslot, may well have prompted Amazon to spread out its offers in order to avoid fulfilment issues. The website advises customers to “Shop early. Relax later.”
Amazon said: “Amazon’s Early Black Friday Deals event is serving up festive cheer and epic savings early this year to give customers more time to shop and save. With new deals dropping every day, customers can shop early for incredible savings on a huge selection of products—making it easy to check everyone off the gift list earlier than ever.”
The company says it will have over a million deals available worldwide in the run up to Christmas. The retailer has also introduced an extended returns window, which means most things bought between now and the end of the year can be returned up until 31st January.