The DreamToys list has been announced by the Toy Retailers Association today. Chosen by a panel of retailers and industry experts, the list is independent of toy manufacturers and makers.
Gary Grant, chair of the DreamToys selection committee, commented: “2020 has been a challenging year for all, but toys have entertained and educated many during lockdown. This year’s list represents a mixture of those toys which have kept families company during these difficult times, and innovation which will impress under the tree. We hope toys will continue to bring joy to all families over the festive period – as they have always done.”
The Top 12 Toys can be read here, and the full list can be viewed by category below.
There are seven categories this year, each designed to highlight the wildly different and varied types of play that children can take part in. The categories are as follows:
Dolled Up
Barbie Colour Reveal Mermaid Doll Assortment (Mattel) £19.99
Cocomelon Bedtime JJ Doll (Bandai) £24.99
FailFix Epic Colour ‘N’ Style Makeover Pack (Moose Toys) £29.99
Hatchimals Pixies Crystal Flyers Assortment (Spin Master) £34.99
Kindi Kids Shiver ‘n’ Shake Rainbow Kate (Moose Toys) £39.99
L.O.L. Surprise! O.M.G. Remix 4-in-1 Plane Playset (MGA Entertainment) £89.99
L.O.L. Surprise! O.M.G. Remix Fashion Doll Asst (MGA Entertainment) £39.99
Luvabella Mealtime Magic (Spin Master) £64.99
Crafty Kids
Aquabeads Star Bead Studio (Epoch Making Toys) £14.99
Cool Maker Go Glam Nail Salon Stamper (Spin Master) £24.99
Dots Rainbow Jewellery Stand Set (Lego) £12.99
Friends Jungle Rescue Base (Lego) £74.99
Gemex Deluxe Creation Station (John Adams) £29.99
Kidizoom Studio (VTech Electronics) £49.99
Stuff A Loons Maker Station (Character Options) £19.99
The Original Spirograph Design Set Boxed (Flair) £9.99
Licensed To Thrill
Fortnite Battle Bus (Jazwares) £49.99
Harry Potter Hedwig (Lego) £34.99
Jurassic World Epic Roarin’ T-Rex (Mattel) £49.99
Marvel Bend and Flex Assortment (Hasbro) £9.99
Peppa Pig Peppa’s Shopping Centre (Character Options) £39.99
Pokémon Carry Case Playset (Character Options) £39.99
Star Wars 501st Legion Clone Troopers Set (Lego) £24.99
Star Wars The Mandalorian – The Child “Baby Yoda” (Mattel) £29.99
Super Mario Adventures With Mario Starter Course (Lego) £49.99
Animal Farm
Fifi the Flossing Sloth (Zuru) £24.99
Hey Duggee Voice Activated Smart Duggee (Golden Bear) £34.99
Little Live Pets Gotta Go Flamingo (Character Options) £32.99
Present Pets (Spin Master) £54.99
Rainbocorns Wild Heart Surprise (Zuru) £24.99
Smashers Dino Ice Age Surprise Egg (Zuru) £24.99
Squeakee The Interactive Balloon Dog (Character Options) £59.99
Sylvanian Families Adventure Tree House (Epoch Making Toys) £49.99
Lockdown Showdown
Puzzles (Ravensburger, Clementoni, Gibsons) Various (£N/A)
Cluedo Liars Edition Board Game (Hasbro) £21.99
Dobble (Asmodee) £12.99
Monopoly For Sore Losers (Hasbro) £22.99
Nerf Ultra One Motorised Blaster (Hasbro) £49.99
Pensilly (Character Options) £19.99
Pop Up Pirate (Tomy UK) £14.99
Scrabble (Mattel) £19.99
Super Mario Blow Up Shaky Tower (Epoch Making Toys) £19.99
Uno Showdown (Mattel) £19.99
Windy Knickers Board Game (John Adams) £22.99
Tiny Treats
5 Surprise Mini Brands Mystery Capsule (Zuru) £6.99
Bright Fairy Friends (Funrise Toys) £12.99
Heroes of Goo Jit Zu (Character Options) £9.99
L.O.L. Surprise! Remix Hair Flip Doll (MGA Entertainment) £18.99
Rubik’s 3 x 3 Metallic Anniversary Cube (John Adams) £14.99
Squishmallows 7.5” – Squad 4 Assortment (Jazwares) £6.99
Awesome Automobiles
Back To The Future DeLorean (Playmobil) £49.99
Barbie 3-in-1 DreamCamper (Mattel) £84.99
Hot Wheels Sky Crash Tower Playset (Mattel) £54.99
Laser Battle Hunters Vehicle (Character Options) £59.99
Micro Machines World Super Van City (Jazwares) £49.99
Paw Patrol Dino Rescue Deluxe Vehicle (Spin Master) £14.99
Paw Patrol Dino Rescue Dino Patroller (Spin Master) £64.99
Technic Fast & Furious Dom’s Dodge Charger Car (Lego) £89.99
Toot-Toot Drivers Twist & Race Tower (VTech) £39.99
All prices are quoted as RRPs, and market price may vary from retailer to retailer.
In a year which has also seen fewer holidays and more time at home, the importance of toys and play has come to the fore. A survey of 2,000 UK parents with young children (aged 10 or under), conducted by OnePoll on behalf of the Toy Retailers Association, has shown that this year has led to not only increased time playing with toys but also to parents growing closer with their children.
When asked if their children had played more with toys this year, 46% of parents said that this had been the case and that it was a result of lockdown. 56% of parents stated that they have spent more time playing with their children this year, and a striking 88% of those said that the increased playtime had resulted in them growing closer to their children.
To find out more about DreamToys, consumers can head to the DreamToys Facebook page.
