Orchard Toys will mark its 25 Years of Shopping List celebrations with a consumer Silver Ticket campaign.
Q4 is set to be an exciting one for Orchard Toys this year as it celebrates 25 years of renowned game, Shopping List. With one game being sold every five minutes, this family favourite has been top of Orchard Toys’ best-sellers list for the past 15 years.
For 25 years, the shopping-themed matching and memory game has championed five design revisions to keep it up to date and fresh. However, the tried and tested gameplay has remained the same, which is a testament to the success of the product.
As the game grew in popularity, Orchard Toys introduced two add-on packs to extend the gameplay even further. Shopping List Fruit & Veg and Clothes allow kids to mix and match and play with 6-8 players, offering great value and the opportunity for retailers to capitalise on the success of the brand.
Orchard Toys attributes the ongoing popularity of Shopping List to its simplicity. The gameplay is short and engaging which lends itself to being a go-to game for busy parents, while the timeless theme means that the game continues to be relevant and popular. The game is a family favourite and is often passed down from parents who played it as a child to their own children.
Simon Newbery, managing director, commented: “Shopping List is an integral part of the Orchard Toys brand. It’s success was a catalyst to Orchard Toys becoming a go-to brand for educational jigsaws and games and it will always be a special part of our journey. For many years, even if people weren’t familiar with the Orchard Toys brand, they almost certainly knew Shopping List, which is a true testament to the success of the product.”
Orchard Toys will mark its 25 Years of Shopping List celebrations with a consumer Silver Ticket campaign. This features a limited edition box that includes a silver ticket which encourages consumers to enter a free prize draw. When entering, consumers will be given the option to state where they purchased their Shopping List game – these retailers will be entered into a separate Free Prize Draw to be in with a chance of winning a prize of £250 (nearly £500 SRP) worth of Orchard Toys stock.
The campaign will be running throughout Q4 and will be supported by a marketing and PR campaign.