NEWS

HoloToyz partners with Intertoy for global launch of AR range

Published on: 4th November 2020

The range includes three interactive books, each including voiceovers, subtitles and sound effects to teach kids about sea creatures, pets and dinosaurs.

Following success at Spielwarenmesse 2020, HoloToyz – a business new to the toy industry – is launching a range of temporary tattoos, stickers, childrens’ books, wall decals, watches and clocks that come to life in 3D through augmented reality technology. Created by 20-year veterans of the tech and gaming industries, HoloToyz says the animations and technology used in creating the product range is ‘unparalleled’.

“Augmented reality has evolved rapidly over the years,” Kate Scott, marketing & business development manager at HoloToyz told Toy World. “We are seeing so much creative innovation on social channels, but parents and carers may have concerns about young children using such platforms. HoloToyz allows kids the opportunity to explore and grow with this magical technology in a fun and totally safe environment.”

“Intertoy is delighted to partner with a really creative team at HoloToyz to grow the brand in the UK/Irish, European & Global Toy market,” adds Jon Gregory, managing director at Intertoy. “HoloToyz has developed a range that brings the world of AR into our world with real innovation.”

The attractively priced HoloToyz range includes three interactive books, each including voiceovers, subtitles and sound effects to teach kids about sea creatures, pets and dinosaurs. The temporary tattoos and stickers come in packs of 10, with six themes to choose from – Pet Party, Jurassic Dinos, Metal Mania, Super Sea Creatures, Monster Mash and Holo Heroes. The wall decals, which can be reapplied without damaging walls or paint, include a Magical Unicorn, a Majestic Mermaid and a Mighty T-Rex, and the range of children’s watches will bring puppies, mermaids, unicorns and even an octopus to life.

Product launches will be supported by digital marketing and influencer campaigns, as well as in-store digital guides. The HoloToyz range works with a free, 100% child-friendly app, requiring no registration, available to download from the IOS App Store and Google Play Store. The app also allows users to place the characters in their surroundings, move around the 3D creatures, and take shareable photos and videos.

To see the full range of products, visit holotoyz.com. For sales enquiries, please contact info@intertoy.biz or call 01937 586218.

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