Wilton Bradley expands sales team with two new appointments

Published on: 5th November 2020

Pete Minch and John White join Wilton Bradley as national accounts managers, responsible for the company’s development plans.

Wilton Bradley new hires

Pete Minch and John White

Following a summer of record-breaking sales, the sales team at Wilton Bradley continues to grow with two new appointments. Pete Minch and John White join the team in the roles of national accounts managers. They will be responsible for the company’s development plans and will report to sales director, Ross Bradley.

Pete brings with him vast experience of the toy and nursery industry, having spent the last seven years working with Hasbro and most recently Artsana UK.

He commented: “I am delighted to be joining Wilton Bradley at such an exciting time for the company. I have been really impressed by the range and quality of products within the portfolio, and also the exciting marketing plans in place to support even further success across the brands moving forward.”

John joined the toy trade in 2004 at Mattel where he worked until 2015. In 2016 he joined Magformers, assuming responsibly for the growth in the major retailers.

For the last two years John has been sales director at KD Group UK, successfully launching new brands into the trade with great success.

“I am excited to be joining such a progressive company with such a fantastic range of product,” added John.


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