Little Tikes launches First Appliances range with successful PR and media campaign

Published on: 12th November 2020

Since launching in October, the Little Tikes First Appliances range has benefitted from a standout PR and media campaign launch.

Little Tikes is hailing the launch of its First Appliances range as a stand-out success following a slew of awards and comprehensive media coverage.

Impressing industry experts and consumers alike, the new true-to-life range of appliances has won a Creative Play Award for the First Washer-Dryer, which includes an interactive drum and realistic sounds. The award-winning Washer-Dryer has also been tipped as a Top Toy for Christmas by Made For Mums, as outlined to the Mail Online’s 92m readers, and made the Huffington Post’s Top 15 Christmas Toys round-up, whilst Real People magazine hailed it as a ‘must-have’. Other media coverage highlighted that the Washer-Dryer is ‘easy to put together and… great quality’ and that it ‘really is a great role-play toy’.

The innovative range also includes the First Fridge, First Oven and First Sink and Stove which are set to be a key gifting purchase for Christmas and beyond. As well as a successful PR and media outreach strategy, the brand is also reaching consumers through a heavyweight social and digital advertising campaign, and is working with family influencers to showcase the range as a must-have item for Christmas.

Speaking about the launch, Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re excited to see such a positive response to the First Appliances range, which we feel a brings a number of unique real-play role-play products to the traditional role-play market. Little Tikes is always looking at new ways to capture imaginations, and it’s great to see the range not only being well received by parents, with 4 and 5 star reviews online, but also by national and parenting media alike. As we look forward to spring 2021, we’re excited to continue to bring innovative new products to market to help educate and entertain in those all-important early years.”

The First Appliances range is available now at


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