Edx Education’s eco-friendly launches prove popular ahead of Christmas

Published on: 16th November 2020

Edx Education has recently launched eco-friendly versions of some of its best-selling products in responses to consumer demand. 

Edx Education

Educational toy brand, Edx Education, is anticipating a bumper Christmas this year, following unprecedented worldwide growth in the educational toy market in 2020. The combination of Covid-19 causing school closures, and lockdown measures, have fuelled a home learning trend which is set to last well into 2021.

According to a report by Technavio, the global educational toy market will grow by $24.30b between 2020-2024, while sustainable and eco-friendly ‘green’ toys are expected to experience a particularly favourable growth in popularity as parents increasingly look for ways to lessen their impact on the planet.

Heather Welch, international brand manager at Edx Education, commented: “We recognise our responsibility to find alternative manufacturing processes and materials which are kinder to our planet. We have recently launched eco-friendly versions of some of our best-selling toys, which are made from a natural Fibre Particulate Composite (FPC) material, derived from 100% agricultural waste from rice husks and stems. This is a great alternative material as it is fully recyclable, breaks down in the environment and produces minimal pollution with large savings in water and energy during the manufacturing process.”

Since parents have discovered the new world of home schooling, many have witnessed first-hand the multiple benefits of educational toys and ‘child-led play’. Parents are making more considered buying choices, opting for educational toys with longer play value, and ones that consider the planet and environment.

Heather adds: “Open-ended learning toys represent great value as they have endless play options and encourage creativity, critical thinking and independent play skills. Our Rainbow Pebbles are a perfect example of an open-ended learning toy as they can be sorted according to size, shape or colour, stacked to build a structure, or can be used to create a picture or patterns and so much more.”

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