WORLD NEWS

Genius Brands International acquires Chizcomm and Chizcomm Beacon Media

Published on: 18th November 2020

As a part of the transaction, ChizComm and ChizComm Beacon Media will continue to operate as independent divisions of Genius Brands.

Genius Brands

Genius Brands International, a global brand management company that creates and licenses multimedia entertainment content for children, has announced plans for a transformative acquisition of ChizComm, a leading North American marketing and media agency, as well as ChizComm Beacon Media, its best-in-class media research, planning and buying division.

ChizComm is the largest purchaser of children’s media across both traditional and digital platforms in North America, as well as a leader in PR, media and marketing within the kids/family media and consumer product sectors. Founded by Harold and Jennifer Chizick in 2013, with offices in New Jersey, Los Angeles and Toronto, the company represents more than 30 major toy companies and some of the most powerful and iconic brands in the children and family media and toy industries.

ChizComm Beacon Media has consistently been ranked the largest media buyer within the Kids 2-11 age group, representing over 32% of total Gross Rating Points (GRPs).  The company’s unique purchasing power and extensive media relationships across networks, including Viacom, Warner Media, Disney, YouTube and other digital platforms, offer clients a competitive advantage and access to audiences of all ages.

Well known for its growth, track record and extensive expertise in toy, kids entertainment, gaming and related industries, ChizComm’s comprehensive integrated marketing approach and deep understanding of kids, youth, millennials and parents, help brands connect with audiences to drive growth and make noise using PR, social media, influencer marketing and paid media strategies.

The addition of marketing and media buying expertise positions Genius Brands’ to create synergies and fuel new opportunities with broadcast clients and toy companies, for innovative offerings, reach and engagement in a rapidly evolving landscape as well as fuelling the growth of Kartoon! Channel.

As a part of the transaction, ChizComm and ChizComm Beacon Media will continue to operate as independent divisions of Genius Brands, under the leadership of Harold Chizick as CEO, Jennifer Chizick as COO, Donna MacNeil as president and Kathleen Campisano as ChizComm global CMO and GM of ChizComm Beacon Media.

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