Skip Hop backpack stars in John Lewis’ 2020 Christmas ad

Published on: 17th November 2020

Exclusive UK & Ireland distributor Toynamics expects a pre-Christmas sales lift after the Ferguson Fox Zoo backpack appeared in the iconic ad. 

The 2020 John Lewis Christmas advert made an impact over the weekend after landing online late last week, leaving Skip Hop excited to see one of the main characters wearing its Ferguson Fox Zoo Backpack. The advert was watched over a million times on YouTube the first day it aired, and has so far racked up nearly 3.5m views.

The featured backpack is part of the larger Zoo range from Skip Hop, which, as well as backpacks, includes lunch bags, bottles, utensils and much more, all developed for children to use at school or on the go. The Zoo range features a range of different popular animal characters including Monkey, Unicorn and Dinosaur.

Skip Hop currently offers products across seven categories; changing bags, on-the-go accessories, bath time, nursery gear, playtime, baby gyms, and the Zoo toddler essentials.

All Skip Hop products are exclusively distributed by Toynamics in the UK & Ireland. Alongside the range of Skip Hop products available, Toynamics offers all its retailers full and comprehensive marketing support including social media, websites and online advertising, print, videos, images and in-store support. Retail solutions on offer include stands, FSDUs, CDUs, rotating spinners and more.

For more information the Skip Hop Zoo range or other products, email


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