NEWS

Disney joins Craft Buddy’s licensed portfolio for 2021

Published on: 23rd November 2020

The company has revealed that it will be working in partnership with Disney to bring a new licensed Crystal Art range to market in spring.

Available in a range of kits and sets across Craft Buddy’s established Crystal Art range, the new designs will bring a touch of magic to the collection for UK Disney and Crystal Art fans aged 8+. Crystal Art sets enable adults and children to create wall art, cards, notebooks and more.

At launch, famous Disney characters will feature across all areas of the Crystal Art portfolio, with more designs and products being added to the collection across the year. Disney fans will be able to re-create iconic movie characters using Crystal Art in four new Notebook designs: the Pride Rock scene from The Lion King , The Little Mermaid, Classic Minnie, and Moana.

Crystal Art Canvas Kits are also available in a variety of sizes and multi-character designs, each pre-mounted on wooden frames for easy display. Four 30x30cm kits featuring recognisable Disney family favourites will launch as part of the new collection: Elsa, Anna & Olaf, Lion King Family, Pooh and Tigger, and Minnie and Mickey. Larger designs include three 40x50cm Crystal Art Kits – The Lion King Medley, Beauty and the Beast Medley – plus Lady & The Tramp alongside a 70x70cm Kit featuring Frozen Friends and a dazzling 90x65cm Disney Princess Medley design.

“This is an incredible range that we can’t wait to bring to market and which we have worked extremely hard to develop in partnership with the team at Disney,” commented Gary Wadhwani, co-director at Craft Buddy UK. “Crystal Art is a creative medium which appeals to all ages and through which we can see characters and scenes brought to life in dazzling formats. It lends itself perfectly to re-creating those iconic and much-loved Disney characters and we are already seeing huge potential at retail for this extensive range.”

Utilising its extensive fan base across the company’s social channels, Craft Buddy ran a survey earlier this year to find out which Disney characters its consumers would love to see integrated into their hugely successful Crystal Art collection. Winnie The Pooh came top of the list, followed by Mickey and Minnie, Bambi and the Lion King. All feature heavily across the new licensed range.

Crystal Art sets enable adults and children to create wall art, cards, notebooks and more. The technique used to produce sparkling Crystal Art is similar to painting by numbers, with each design featuring a numbered, adhesive template. Using the ‘magic’ pick up pen (included), artists simply lift up the coloured crystals and place them on the corresponding dots. Affixing instantly, the result is a beautiful piece of rhinestone art which can be kept or gifted to loved ones.

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