Cross-category deal will bring new content, retail and product opportunities.
Anderson Entertainment, a content production company set up by the late Gerry Anderson, has signed a new licence agreement with ITV Studios. Headed up by Gerry’s son Jamie, a writer and producer, the company develops its own IP and projects from Gerry Anderson’s personal archive, as well as managing Gerry Anderson’s estate and existing works. Anderson Entertainment has also developed fresh content for delivery across a variety of viewing and audio platforms.
Another key part of Anderson Entertainment’s business is its eCommerce operation – the Official Gerry Anderson Store – which makes official and exclusive merchandise available to Anderson fans across the globe. The store has been trading for five years, selling licensed merchandise and a number of exclusive products. Its range encompasses such categories as DVD, Blu-ray, audio, toys, collectibles, clothing and accessories, books, comics, homeware and giftware
Under the terms of the new agreement with rightsholder ITV Studios, Anderson Entertainment will now aim to build on the global recognition of the Gerry and Sylvia Anderson portfolio, expanding its product ranges based on classic brands like Thunderbirds, Captain Scarlet, UFO and Space:1999. The new agreement also enables the company to develop sales opportunities with other retail partners.
Recent years have seen growth in the popularity of the classic Gerry and Sylvia Anderson properties, as well as demand for new content from Anderson Entertainment. Demand for merchandise has also continued; sales from the Official Gerry Anderson Store are said to be on course to double the 2019 figure.
Jamie Anderson commented: “We’re delighted to have reached this agreement with ITV Studios, which retains its interest in a group of properties with massive revenue-producing potential, while growth is driven by the instantly recognizable Anderson name and iconic brands – many of them known and loved around the world for more than 50 years.”
Christina Lima, VP Global Franchise Management and Creative Services at ITV Studios, added: “ITV Studios has been working with Anderson Entertainment for some time now, and it’s clear to us that it has a loyal, engaged and growing fanbase around the world. It is the perfect partner to drive consumer product development and sales in an authentic and sensitive way, which balances a commercial approach with respect for a collection of highly respected heritage brands.”