Spielwarenmesse details 2021 digital product preview BrandNew

Published on: 26th November 2020

The entire fair management team is now available to discuss Spielwarenmesse BrandNew with exhibitors and to take bookings.

In July, exhibitors, trade visitors, buyers and media representatives will gather again for the Summer Edition of the Spielwarenmesse. In the run-up to the event, the organiser will be embracing the potential of its digital platforms, offering companies a chance to present their new products to the specialist trade around the world through Spielwarenmesse BrandNew.

During the fair’s original time slot at the end of January (25th to 29th), they can use the Spielwarenmesse website ( in conjunction with an extensive digital promotion package. Companies of all sizes, from major industry players to small start-ups, can register for the new service to goive them the opportunity to come into direct contact with their international target groups.

The team is now available to discuss Spielwarenmesse BrandNew with exhibitors and to take bookings. Visitors can use the new service in both English and German from 25th January 2021. During the week, they will be introduced to the latest innovations at additional live promotions. Appearing on a live video stream on the Facebook and Instagram channels of the Spielwarenmesse, suppliers can unveil their products, conduct tours of their own showrooms or offer Q&A sessions.

Ernst Kick, CEO of Spielwarenmesse eG, commented: “We stay connected to our customers all year round by offering them an extensive range of services. Spielwarenmesse BrandNew adds to this spectrum by revealing the innovations for 2021 and providing the industry with a valuable offering before we meet again in Nuremberg from 20th to 24th July.”

Readers interested in appearing at Spielwarenmesse BrandNew should contact  Sabine Liebscher, senior project manager, Spielwarenmesse eG on or call +49 911 99813-11.


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