NEWS

UK previews now being booked for Interplay’s hit range Snap Ships

Published on: 26th November 2020

Launching in the UK from autumn/winter 2021, Snap Ships is a collectible, durable and versatile modular spaceship building system. 

Snap Ships, an innovative new building system that lets constructors create awesome spaceships, combined with a 360-degree play experience, has been a big hit since the range first launched in the US this summer. With millions of YouTube views of the Snap Ships: Dawn of Battle Web Series, an impressive and growing fanbase comprising adults as well as young enthusiasts, and outstanding reviews, Snap Ships is becoming one of the hottest new building systems to play with. Coming to UK retail from autumn/winter2021, Interplay UK (owned by Playmonster) is now inviting customers to book an exclusive preview of this exciting new range.

A collectible, durable and versatile modular building system that stands up to action play, and with multiple build options in each set, Players can build, battle and display an exciting array of cool spacecrafts. The property merges three of the biggest play patterns — building, action, and vehicle play. Its strong appeal with building enthusiasts of all ages enables strong engagement with the brand in family homes, helping to create special and memorable moments between parents and their children.

Snap Ships is bolstered by outstanding credentials and long-lasting play value. Research conducted in the US reveals 91.5% of children continue to play with Snap Ships after the initial build. Amongst parents and adults, an impressive 95.5% report being interested in making a purchase (either a new set or additional sets), while parents and grandparents say they see the lineas a ‘great holiday gift opportunity’.

Designed for kids aged eight and up, the new fleet launches across a range of price points to meet all budgets. Each build option comes with a mysterious UJU tech piece, which holds special value, hidden inside the box.

Snap Ships creates a 360-degree play experience by inviting kids into the Snap Ships universe through an immersive animated series from acclaimed content studio Wind Sun Sky Entertainment. Available to watch now on the Snap Ships YouTube channel; the Welcome video can be viewed below. A free interactive app, designed to complement the toy line, brings the ships to life with detailed Augmented Reality features, and includes digital building instructions for the kits as well as custom ship ideas.

Justin Clasby, senior marketing manager, Interplay UK, commented: “Previews are now live for this amazing new range. The Snap Ships universe has a huge amount of extended play value, from its unique modular building system, which creates stunning spaceships that last for durable play, to engaging web episodes with epic galactic story lines and an immersive app featuring AR technology that brings Snap Ships stories into real life. We are delighted to showcase this amazing new range, and we’re urging everyone to secure their exclusive opportunity for a sneak peek into this exciting new play universe.”

Readers are advised to contact the Interplay UK sales team to discover more about the range by calling 01628 488944 or emailing trade@interplayuk.com.

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