Flair Just Play signs licensing deal with for Love, Diana

Published on: 30th November 2020

Flair Just Play will be introducing a roleplay collection inspired by Kids Diana Show, launching in spring 2021.

Love, Diana Flair Just Play

Flair Just Play has announced a further licensing deal with, the studio behind the successful Ryan’s World franchise, among other popular properties. Launching for spring 2021 in the UK and Ireland, Flair Just Play will be introducing a roleplay collection inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5b global views a month, making Diana the No.3 YouTuber globally.

To support the global launch of the Kids Diana Show merchandise, has produced 40 episodes of Love, Diana. In this series, where live-action meets animation, the episodes are designed to help children learn positive lessons about friendship, family, creativity, and the power of play.

“We are absolutely thrilled to be partnering with once again,” said Charlotte Rodgers, marketing manager for the Just Play brands portfolio, Flair. “Kids Diana Show is an international smash hit on YouTube, with billions of kids across the globe tuning in to view the channel each month, and this is just the beginning. We can’t wait to bring our fantastic Love, Diana roleplay collection to the toy aisle.

Stone Newman, chief revenue officer of added: “We are delighted to be continuing our relationship with partners like Flair Just Play to expand the reach of the Love, Diana franchise to entertain and inspire young girls around the world.”

The Flair Just Play roleplay collection features Love, Diana’s Adventure Set – a backpack just like the one Diana wears in the show which comes with a transforming wand hairbrush, an interactive phone, a map to help navigate the Land of Play, and more. Also available is the Surprise Deluxe Trunk, with many compartments for kids to discover.. The Light-Up Bubble Wand produces bubbles just like Diana’s wand does before she travels into the Land of Play. There is also an unlockable collection of Love, Diana Mini Mystery Trunks for fans to discover.

For more information, contact the Flair Just Play team by calling 0208 643 0320 or emailing


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