Haba set for growth in UK market

Published on: 1st December 2020

To build its presence in the UK toy market, Haba has appointed Amaroni as the British sales distributor for its toys and games. 


The German-based toy manufacturer plans to build on its presence in the UK toy market by officially appointing Amaroni as the British sales distributor for Haba toys and games from the end of 2020 onwards. Over the last year, Amaroni has been the UK sales agent for Haba and will now take the next steps towards further business growth for Haba through enhanced nationwide representation.

Established in 1938, Haba has come a long way from its roots as a wooden block toy manufacturer and currently has a presence in over 50 countries globally. Whilst wooden toys remain at the heart of the company’s extensive range, the organisation has diversified its offering significantly and nowadays its catalogue showcases over 2,000 educational toys and games. Ongoing innovation and improvement delivers over 400 new products each year and all bear the hallmark of quality, safety and sustainability of materials that Haba has a reputation for.

Haba and Amaroni are both fully aligned in their priorities to offer quality toy products that bring joy, inspiration and creativity to learning, and it is of great importance to both organisations that this is achieved in a socially and environmentally responsible way.

For further information, please contact Amaroni on 01205 260 384 or visit


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