Epoch launches its AquabeadsCreateChristmas campaign

Published on: 9th December 2020

The campaign sees Instagram creators tasked with designing bespoke Aquabeads Christmas tree decorations. 

AquabeadsCreateChristmas campaignAs part of the company’s Christmas brand campaign programme of activity, Epoch Making Toys has launched AquabeadsCreateChristmas to celebrate the power of creativity and family traditions during the holiday season.

A group of high-profile Instagram parent creators have been tasked with designing and producing bespoke Christmas tree decorations with their children using Aquabeads. Each creation is designed to reflect their own festive family traditions, from putting up the tree or going sledging, to carol singing and making a snowman. Each influencer will also create a series of posts and content based upon how they celebrate Christmas as a family.

“We want people to continue to be inspired by the potential design opportunities each pack of Aquabeads offers,” explained Kim Nicholls, brand manager at Epoch. “By challenging influencers to work as a family to generate their own bespoke templates depicting much-loved Christmas traditions, we’re aiming to communicate the creative possibilities within each set and celebrate families creating together.”


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