Genius of Play launches new programme for the toy industry

Published on: 10th December 2020

The Genius of Play Ambassador programme invites toy industry professionals looking to share their passion for play and the benefits of play to apply.

To amplify the voices of the toy industry, US Toy Association initiative The Genius of Play has announced the launch of The Genius of Play Ambassador programme. The programme invites toy industry professionals looking to share their passion for play and the benefits of play to apply online to become an Ambassador for play.

The opportunity is open to all individuals working in the toy industry who would like to support The Genius of Play’s mission, while building a reputation within their companies and the industry as advocates for play and children. Participants in the programme will serve as thought leaders within their own professional networks as well as with families, educators and other communities.

Genius of Play Ambassadors will have the opportunity to put The Genius of Play’s research information and tools for inspiring play into action by sharing posts across their own social networks, creating their own content ideas inspired by The Genius of Play, and serving as a key supporter and spokesperson of other ongoing Genius of Play initiatives.

“We are thrilled to tap into the talent and passion of countless people in our own industry as we work toward the common goal of promoting the critical role of play to the mental and physical well-being of people of all ages,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “Creating this new network will benefit all, giving voice to up-and-coming professionals who know play best as well as expanding the reach of our messaging both within and outside of the toy industry.”

Those interested in nominating a candidate for The Genius of Play Ambassador programme can complete this form or contact Janis Zegman on for more information. For additional information about The Genius of Play, visit


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