The campaign will raise awareness of the collectible range even further, driving footfall and repeat purchase as retailers head into Q1.
KAP Toys has announced that it will be running a campaign from Boxing Day for its best-selling Harry Potter Magical Capsules. The new TVC will air from 26th December right through to when UK schools return on 6th January 2021.
This is the first time KAP Toys has ever run a TV campaign in the prized marketing slot, and reflects the company’s ongoing confidence in the range. The capsules have demonstrated a strong level of repeat purchase and have garnered hundreds of 5* reviews from consumers. The Boxing Day campaign follows the highly successful TV campaign that ran in July and August 2020 to support the launch.
Nathaniel Southworth, managing director, KAP Toys, said: “2020 has been tough for all of us to plan for, and whilst we had to rearrange the launch of this fantastic product line due to the first lockdown, we have since seen phenomenal results with our retail partners. We now want to support them further as we transition into 2021, and therefore have committed to additional marketing in the form of a second TV campaign. Fans will shortly discover limited edition chase ‘bronzed’ characters appearing in store and wave 2 will be arriving in Q1 2021. We’ve got TikTok videos achieving millions of views, we’ve got Facebook videos achieving 200,000 views in a week, and the product is providing an experience fans are engaging with. The play pattern of following clues to discover the character inside works brilliantly with the mystique and intrigue of the Wizarding World.”
The TV media plan was developed by Tristan Brooks and the team at Arena Azure. It sees the advert placed across the following children’s channels; Pop, Pop Max, Nickelodeon, Nicktoons, ITVB, CITVB, CITV, ITVBe and Cartoon Network.
In addition to this, a deal has been signed with Channel 5 and Comedy Central to secure spots in their major family movies over the important Christmas period.
Available for immediate shipment, the collectible toys are available in CDUs of 12 and FSDUs of 60, at an SRP of £9.99.
All order enquiries should be emailed through to orders@kaptoys.com or call Neil Leah, head of sales, on 07887 998528.
