Max Rangel named incoming global president and CEO of Spin Master

Published on: 15th December 2020

Spin Master Corp. has announced its plan for executive leadership succession, designed to enhance the platform for its next phase of growth.

Max Rangel has been appointed global president effective January 2021 and will assume the position of global president and CEO in April 2021. He will be responsible for the execution of Spin Master’s long-term strategy. Max is a seasoned executive who has successfully led global businesses generating growth across multiple consumer packaged goods categories. He brings extensive experience in leading consumer-focused and high performing teams, developing innovative marketing and brand management programmes and managing complex operations.

Spin Master’s co-founders and current co-CEOs, Ronnen Harary and Anton Rabie, will work closely with Max over the next several months to ensure a seamless transition, following which they will continue their leadership of the strategic path for Spin Master in their roles on the board. Ronnen will continue to guide the growth of the digital games creative centre and Anton will continue to provide input on Spin Master’s culture globally. Both will continue to oversee Spin Master’s long-term strategic vision focused on charting the company’s growth and will remain involved in business development and all mergers and acquisition activity.

Spin Master also announced its plan for executive leadership development. The company has established three creative centres comprising Toys, Entertainment and Digital Games. Chris Beardall, a toy-industry veteran with over 20 years at Spin Master, who is currently executive vice president of Global Sales, will be appointed president, Spin Master Toys. Jennifer Dodge, an entertainment-industry veteran who has been with Spin Master for 12 years and who is currently executive vice president, Entertainment, will be appointed president of Spin Master Entertainment. Fredrik Loving, a digital games industry expert who previously held leadership positions at Electronic Arts and other leading digital games companies and who recently joined Spin Master as executive vice president, Digital Studios, will be appointed president, Spin Master Digital Games.

“Since founding Spin Master together more than 26 years ago, we’ve grown from a single, item-driven business to a leading global children’s entertainment company with three thriving creative centres in toys, entertainment and digital games,” said Ronnen. “With a well-defined long-term vision and a strong executive management team in place, we believe the time is right to transition Spin Master beyond its founders on a day to day operating level. This natural transition will allow Anton and I to emphasise our strategic roles where we can focus our efforts on shepherding Spin Master’s course for the future”.

Spin Master’s third co-founder, Ben Varadi, will continue in his role as chief creative officer supporting all three creative centres and will remain on Spin Master’s Board.

“As we take the next step in the evolution of Spin Master, we’ve assembled an exceptional global team poised to deliver on our long-term vision,” said Anton. “Max is an extraordinary business leader with a tremendous track record of leading global teams and harnessing the full potential of individuals to achieve outstanding results. Collectively, we will continue to nurture a culture where innovation drives growth and where we continue to deliver the most imaginative experiences for kids and families around the world.”


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