L.O.L. Surprise! expands #Hairgoals and O.M.G. portfolio for Christmas

Published on: 17th December 2020

New additions to the brand include #Hairgoals series two and the first ever O.M.G. boy fashion doll.

The global fashion doll brand L.O.L. Surprise! continues to introduce innovation into its bestselling toys this Christmas, following its fourth-consecutive-year in the DreamToy’s Top 12 Toys list.

#Hairgoals returns with a whole new set of characters to collect in series two. Brand new O.M.G. fashion dolls have also been added to the range with the Winter Chill O.M.G. Fashion Dolls collection, complete with new winter-themed fashion looks, and the O.M.G. Remix 2 Pack, which includes the brand’s first-ever O.M.G. boy.

Each set comes complete with the iconic layers of unboxing, packaging that transforms into themed playsets, stylish accessories and catwalk inspired fashion looks.

Following the successful launch in 2019, which saw social support from celebrity fans, the popular #Hairgoals range now has nine brand new characters to collect. Fans can unbox the stylish new hairspray style packaging, which doubles as a salon playset, to find 15 new surprises inside, including comb and hair accessories to style up their doll’s unique locks. In addition, each character can be dipped in water to reveal a surprise colour change feature.

Continuing on from the popular Remix range, the L.O.L. Surprise! O.M.G. Remix Rocker Boi and Punk Grrrl 2 Pack are bringing the fashion dolls into the uncharted music world for kids and parents alike. Both dolls bring statement styled hair and their own music-inspired style. Fans can unbox two full-size records and play them on the record player packaging.

Finally, the brand new L.O.L. Surprise! Winter Chill O.M.G. fashion dolls come with 25 surprises, highly detailed features, beautiful hair and their own mountain-ready style. Inspired by the slopes and with four sets to collect, each includes an O.M.G. fashion doll, her L.O.L. Surprise! sister, fierce fashions, shoes, a shoebox, accessories, a hat box, handbag, a brush, garment bags, a doll stand and a Winter Chill themed package that becomes a reusable playset.

L.O.L. Surprise! is for children aged six plus. To find out more visit


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