The new range offers more collectability and play possibilities, with blind assortments and rare gold KlikBot Kreatures available in CDUs of 12.
Brainstorm has enjoyed another successful year with StikBots and KlikBots, proving ever popular despite difficult trading times. The 2020 pandemic has boosted visitors to the StikBot Central YouTube channel which has now been viewed half a billion times with new content added from creators Zing and StikBot fans daily.
KlikBots were available from August this year, exceeding all expectations and selling out in record time. The new range, KlikBot Kreatures, will land in the UK from the end of December, with January availability. The new range will not only have more collectability, with blind assortments and rare gold KlikBot Kreatures available in CDUs of 12, but there are even more play possibilities. The KlikBot Kreatures have articulated limbs that can be clicked together to form different characters with eight to collect. Each capsule comes with a QR code to access to instructional videos that teach kids how to combine two Kreatures to create Mega Kreatures. There are also tutorial videos available on StikBot Central. The successful Zanimation Studio relaunches in 2021 as a KlikBot Zanimation Studio, and will be available from summer. The kit includes a tripod stand, exclusive KlikBot, a KlikBot vehicle and a green screen, so kids can create stop-frame animations using the free StikBot app.
Debra Tiffany, marketing manager at Brainstorm, commented: “StikBot continues to amaze us in terms of its popularity, that has increased year on year since we introduced the brand back in 2016. That is testament to the creative minds at Zing who continue to refresh and innovate the brand appealing to fans old and new. Early presentations of the new range have been really well received amongst the trade with orders already in place for our first wave which lands pre-Christmas. This commitment to the brand from our customers will be supported by ongoing marketing kicking off in January with a TV ad campaign from 23rd – 31st January and continued bursts throughout 2021.”
For more information about the new KlikBot Kreatures and other lines in the range visit: www.brainstormltd.co.uk.
