Putting success down to the dramatic rise in sales of puzzles and innovation across the Baby Clementoni range, the company expects to see in excess of 25% growth by year end.
Despite being an unsettled and uncertain year, Clementoni, the educational toy and puzzle brand, has seen significant growth year on year with further growth expected over the key Christmas period.
Clementoni had a positive start to 2020, launching brand new innovation at Toy Fair with the Play for Future range. The range is made from 100% recycled plastic and is 100% paint free; products include core and licensed puzzles, plus the Baby Clementoni My First Ride On and Workbench which were all extremely well received.
Putting success down to the dramatic rise in sales of puzzles and innovation across the Baby Clementoni range, the Italian brand is expecting to see in excess of 25% growth by year end.
The company has built a solid presence across three main categories – infant, science/construction and adult puzzles – translating into strong performance for puzzles in particular. There has been heavy investment in product development and licences such as Peppa Pig, Harry Potter, Disney and Science Museum, with hero products being the Peppa Pig Clemmy Bus from the Baby Clementoni Soft Clemmy range, the Harry Potter and Disney Panorama Puzzles and the Science Museum Construction range.
As well as supporting new and key lines with additional TV spend and consumer marketing, the company’s commitment to retail is paramount and strategic partnerships with core retailers have seen strong support during the pandemic.
2020 has not been without its challenges though. With unprecedented demand comes the need to be both reactive and proactive with supply, however Clementoni has remained as flexible as possible, increasing operating hours at manufacture and warehousing to ensure a seven day working week, as well as investing in new machinery which will increase capacity for 2021.
As 2021 approaches, Clementoni is hopeful and ready for the year ahead. With new product development launches from January and new licences coming through such as Pink Fong’s Baby Shark, the company is showing no signs of slowing down and will continue to deliver high quality product for consumers to enjoy.
For more information on the full Clementoni range or to discuss 2021 catalogues, please contact Shahbaz.khan@clementoni.com.
